Mother of all tribes

Meet Danni McCabe, owner of Mama Tribe, a fantastic hub of information for mums all over the UK. It’s a curated business directory listing everything from retail brands selling covetable products, to groups which host events and small businesses offering a range of services. Plus it also features regular articles from women on a range of topics including motherhood and digital marketing advice (as a regular contributor I’m proud to be part of the tribe). The concept was born out of a passion for the social media scene and a desire to find a better work-life balance.

Tell us about your career to date

I left London nine years ago and moved to the Cotswolds with my husband to start a family, but continued to commute to work in London until I went on maternity leave. Our eldest boy, Monroe is now seven.

There was no option for me to work remotely and with no family on hand to help, it would mean leaving our baby in nursery and wrap around care for up to 12 hours a day. So I chose not to return to my job as manager of a health club and instead went about setting up my first business.

Sadly, that business came to a very unexpected end! After just a few years trading, there was a fire in the flat above my bridal boutique. It took them 16 months to repair the building and the effect on my business, my ability to trade from a temporary office space was detrimental, so I had to closedown.

It’s not all bad though, firstly it gave us the time to go through IVF and after three rounds, I managed to get pregnant with our second little miracle boy Lorne, who is now two. Secondly I realized that the retail business I had created didn’t offer me as much flexibility as I’d hoped. So that’s when the idea for Mama Tribe started to develop.

What sparked the idea of Mama Tribe?

During the newborn days whilst feeding my second son, I started following different bloggers and became addicted to Instagram. I become aware of the number of women choosing or finding they were unable to return to work after having a baby because of the effects it had on their family life. Instead, they were choosing to go it alone and putting their years of experience and skills into new business ideas that they could create from home or around their family.

In many ways this isn’t a new phenomenon, women have been setting up their own small businesses for years, but what did seem different, was the way in which social media, in particular Instagram, was allowing these businesses to market themselves in a professional manner from their kitchen tables.

Via Instagram I became aware of these women in business and was drawn to their creative brands. I wanted to support them, buy from them and promote them. I became a brand rep for a number of the brands and became more involved in the Insta-shop community.

My attention then turned to the new type of business networking groups. The first one I came across was Mothers Meeting, set up by Jenny Scott in London, running motivational workshops, sharing advice, resources and inspiration.

Being based in the Cotswolds, as an ex London girl, I felt out of this loop and unable to access this network. I was just about to set up my own local version, when I found out about other groups setting up across the UK. Other business orientated women felt the same as me, they wanted access to this type of network and community.

So that’s when I came up with the idea to create a national hub, a directory dedicated to this new community. That was unique in its effort to profile all of these new groups, but also listed all of the Insta-Shops I’d grown to love and other businesses set up by women. I was a mother with a baby whilst all of this was developing, but I felt there needed to be a resource for future new mums to tap in to, to find out all about and connect with like minded, business savvy women.

What are your aspirations are for the business?

On the website you can find independent brands and businesses set up by women or for women, with a focus on supporting women that are mamas or hope to be. As more people hear about Mama Tribe, the community will grow, the directories will expand and so will the opportunities to network, support, collaborate and promote each other. Together we can become a strong, talented workforce of women raising our tribes.

How do you manage juggling a business with being a mum to two young children?

It’s exhausting, sometimes frustrating and stressful, but I love it! I love the flexibility, I like that I choose when I want to work, go to the park, or chill out at home and watch a movie with my boys. I’m learning to manage my own anxieties and the pressure I put on myself. I work hard (anyone that knows me, knows my brain doesn’t stop) so for me, my focus is to switch off and give myself time off with my boys. Things like housework have become less of a priority or concern. I got a cleaner, so the house is clean and the mess is just toys, dumped clothes and shoes mainly. I’ve come to realise it’s not worth worrying about.


Danni is following…

I follow so many inspirational women online, it’s hard to narrow it down. I have over 130 businesses involved so far, but it’s growing daily and I’m so proud of all the talented women that are part of the tribe. However, there is one lady that does stand out to me and that’s Anna AKA Mother Pukka. She is followed by thousands because she is honest, motivating, inspiring and very funny. She has a way with words and poetically portrays the truth, the real highs and lows of motherhood, whilst passionately campaigning for flexible work opportunities for parents. If you’re not already following her, then do.


mamatribe.uk
facebook.com/mamatribeuk
instagram.com/mamatribeuk
twitter.com/mamatribeuk

The Transatlantic Marriage Bureau

Have you ever dreamt of writing a book? I’m sure we all have at some point: a beach holiday bestseller or perhaps a ‘how to’ guide on a subject that you’re passionate about. The reality is that very few of us actually sit down and put in the hard work that’s needed to go from notebook to bookshelf (or indeed Kindle). Well, that’s not something we could accuse journalist Julie Ferry of – her recently published book The Transatlantic Marriage Bureau is a work of non-fiction that is surely destined for a TV series: “Husband hunting in the Gilded Age: how American heiresses conquered the aristocracy”. What’s not to love?

Tell us about yourself

I always knew that I wanted to write for a living but I’ve probably had a less structured career path than most who end up as a journalist and author. I completed an English degree at Cardiff University and would have liked to go on to do their respected Master’s course in journalism but I couldn’t afford it, so instead I went to Japan to teach English as part of the JET programme for a year.

I didn’t know anything about the country and certainly didn’t speak any Japanese, so when I got posted to a remote island between Japan and South Korea, it was a bit of a shock to the system. However, somewhere between the bouts of homesickness and struggles with everyday tasks (shopping at the supermarket isn’t easy when you don’t read the language!), the whole experience taught me a lot about myself. It taught me to be brave, get stuck in and most of all, that I could challenge myself and come out the other side.

When I got back to the UK, I applied for a post at the British Dental Association that included editing their student magazine. It was my first taste of professional journalism and was a steep learning curve, as I had to learn commissioning, writing and editing on the job. However, it was a great experience and confirmed my belief that journalism was what I wanted to do. When I was offered voluntary redundancy a couple of years later, I decided to take it and use the redundancy money to give me the cushion I needed to go freelance. Luckily, my boss asked me to take on parts of my old job on a freelance basis too.

Next, I secured a part-time job in a press office, which gave me an insight into the other side of journalism, which was to prove invaluable. On my freelance days I worked to secure my first commission with a national newspaper, which came with an article for The Independent. From there I started to get more and more commissions, eventually writing for publications like The Guardian, The Sunday Telegraph and Glamour magazine. I won’t pretend it was easy, there was a lot of rejection involved, but it was incredibly rewarding to see my byline in some of the newspapers and magazines that I had been reading just a few years before.

In the meantime I began working on proposals for non-fiction books and submitting them to agents, which meant a lot more rejection. However, finally I managed to get an agent interested and, with her help, I managed to put together a proposal that was ready to go out to publishers. The proposal was for The Transatlantic Marriage Bureau, a book about the American heiresses that married into the British aristocracy during the Gilded Age. It was picked up by a publisher and the book was published in February this year.

Tell us about your book: from the initial idea to publication

The book was maybe the six or seventh idea that I had worked on over a ten-year period. Non-fiction books differ from fiction in that publishers usually require a lengthy proposal from the author, which details some background research on the book and what you hope to find out and chapter outlines, as well a couple of sample chapters to get a sense of the author’s writing style. With a fiction book the author usually submits the whole manuscript. I had got pretty far down the line with an agent and publisher on a previous idea but was rejected at the last minute because the marketing team didn’t feel that the book would be an easy sell to female readers. It was disappointing and of course there were a lot of times I felt like giving up, but looking back at it now I can see why some of those ideas and proposals didn’t make it. When I was working on The Transatlantic Marriage Bureau I knew why it had been accepted. It had the perfect mix of rich characters, gossip, glamour and historical details that captured people’s interest from the beginning.

The actual writing of the book was incredibly difficult in terms of deadlines, as I had around a year to deliver the manuscript. I researched in libraries and archives for six months, which included a trip to New York to look at the American side of the story and then I wrote the manuscript in three months. It was tough finding the time to write, as I had my three-year-old at home almost full-time and my six-year-old at school, so there were a lot of late nights. However, they all became a distant memory when I held the finished product in my hands for the first time. When I saw the book in Waterstones, I had to stop myself from letting out a little scream of excitement.

Who or what inspires your literary work?

I am very drawn to strong women from history that have largely been forgotten or fallen by the wayside. I think because of the inequality that women faced in the past these extraordinary characters were often airbrushed out of important events, despite wielding considerable power behind the scenes.

Can you tell us about future books you’re working on or a project you’d love to get off the ground?

The Transatlantic Marriage Bureau has been optioned for TV, so I would dearly love to see it on screen one day, although I am very aware of how difficult it is to get a book to that stage. I am working on a proposal for the next book at the moment, which covers a similar period (late Victorian era) and resurrects some very interesting and influential women to their rightful place in history.


Julie is following… 

I love Twitter and I’m always blown away by the articles I discover through @Longreads and @TheAtlantic. Matt Haig is both inspirational and amusing and I love Sarra Manning for all things bookish.


julieferry.co.uk
twitter.com/womentoinspire

Lucky Things: 8th October 2017

I will be speaking about ‘confidence’ alongside Chiedza Sowah, founder of A Bunch of Mums, at Sunita Harvey’s Lucky Things event in Bristol (click here to buy a ticket). Join us for an afternoon of socialising, networking and inspiration. Sunita’s events are a great way to make real life connections.

I first met Sunita at Blogtacular where she was speaking on a panel with author and broadcaster Emma Gannon and writer and blogger Alison Perry. So, I was hugely flattered to be asked to speak about a subject close to my own heart – confidence. As a newbie blogger (I began Social Butterflies this January) I’ve been overwhelmed by the opportunities, experiences and connections I’ve made via social media.

(Left to right): Alison Perry, Sunita Harvey and Emma Gannon speaking at Blogtacular.

My story is one a lot of you will relate to: finding your professional identity after becoming a mother. I’ve been on an incredible confidence rollercoaster over the past seven years but maintaining a positive attitude and believing in my own abilities has enabled me to keep on going (even when I’ve felt like giving up!).

We are our own worst enemies when it comes to confidence. We unrealistically compare ourselves to others and delude ourselves into believing in perfection. As I get older I’ve becoming more conscious about my strengths (and weaknesses) and I’ve come to the conclusion that being the best version of myself is more than good enough. I hope that along with Sunita and Chiedza we will create an interesting discussion around what confidence means to us – I do hope you can join us.

Social Butterflies & Hayley Southwood

On Wednesday 5th July I hosted an event at The Forge, owned by Silke Lloyd (pictured right) in Bristol with businesswoman Hayley Southwood (pictured centre). The evening was an informal talk and opportunity for local women to make new business connections. Hayley inspired us all with her career story – the highs and lows. I wanted the event to feel informal and intimate and everyone was encouraged to ask questions. We then tried ‘speed networking’, which wasn’t as bad as it sounds! The idea was for everyone to make three new connections over the course of 15 minutes, and it worked surprisingly well.

I was lucky enough to work with local Bristol suppliers to provide products for the event: soft drinks from Bristol artisan producer Lovely Drinks; goody bags from Amphora Aromatics; and a selection of teas from Pukka Herbs. I worked with lettering artist Ellen Waldren and screen print artist Stephanie Orr from Flat 102 to produce limited edition tote bags. I also commissioned Bristol poet Tatterhood to write a poem which summed up the spirit of Social Butterflies.

It was the culmination of a journey I’ve been on for the past six months and it was lovely to share the experience with so many wonderful women. I started this website initially for two reasons: to connect with like-minded women who felt passionately about fulfilling their career ambitions after becoming mothers; and as a way of showcasing my digital skills in preparation for going freelance. What I hadn’t bargained for along the way is that it would become much more than that. It has become a community, a platform to showcase inspirational women and share our knowledge and experience. The best journeys take you to an unexpected destination and I’m happily embracing the twists and turns.

I’ve had my confidence lifted and my aspirations raised by connecting with these women online, but what’s made it really special has been creating an opportunity for those women to meet in real life. Social media is a powerful thing and its possibilities are truly empowering, but nothing beats the human touch and last week’s event proved that there is a real appetite for people to meet, chat (and drink fizzy). I’ll keep you posted of future events, but for now I hope you enjoy looking through the photos captured by my photographer friend Jessica Siggers (@porthjess).

 

Demystifying the blockchain

You’ve probably heard the terms bitcoin and blockchain but have no idea what they mean. Don’t worry, when I met up with Helen Disney, founder of Unblocked Events, I had to politely ask her explain it to me (really simply). In layman’s terms bitcoin is a digital currency and blockchain is a public ledger listing all bitcoin transactions. Helen is a female entrepreneur in an industry dominated by men, but she’s on a mission to make blockchain technology accessible for a non-technical business audience with her new company Unblocked Events, which is a hub for events, education and information.

Tell us about your career and how you became interested in blockchain technology

My career has been largely based around influencing ideas and generating public debates. I started off working for a think tank in Westminster, looking at how to reform public services like the NHS, education and welfare to try to make them more responsive to their users. I then used that experience to go into journalism as a leader writer for The Times and a contributor to other newspapers and magazines. I wrote about everything from pension reform to the MMR jab, drug courts and the ‘Metric Martyr‘. After leaving The Times I took the leap into launching my first business which was a pan-European hub connecting think tanks and policy institutes. But after I had my children I started to crave a change into something new so I took a break from being a full-time CEO to think about what I wanted to do next. Into this gap, fell an opportunity to work on content and fundraising for a major European conference about the digital currency, bitcoin. It was during that project that I first started learning about what blockchain was and becoming excited about its innovative potential.

Can you explain to the uninitiated what blockchain is and what it can do?

Blockchain is the technology that underlies digital currencies like bitcoin. But it’s also more than that. You can think of a blockchain as a bit like a gigantic secure, decentralised database – imagine a Google spreadsheet shared by multiple users all able to access an accurate, real-time shared version of the information. This is useful because it allows many different sorts of innovations and improvements in existing business operations, but also opens up the chance for completely new business models. Imagine, for example, that you could access a hotel room using a smart key and never need to check in at the front desk or that you could trade excess energy from your solar panels automatically with local neighbours who need it and earn money from doing so, or that charities could automate responses to humanitarian crises and get money or supplies directly into the hands of those who need it at the touch of a button. All of these applications will become possible thanks to blockchain in combination with other new technologies like smart devices and smart contracts.

What prompted you to setup Unblocked Events and what are your plans for the future?

Three years after first learning about bitcoin, I founded Unblocked Events to share my learning and connect with other professionals wanting to gain an accessible understanding of this technology and build the new business services of the future. I felt that I had experienced a steep learning curve, as someone who is neither a programmer nor a financier and that most events out there about blockchain were aimed at these two groups. I see blockchain as too important not to be talked about at a level that the so-called average person can understand. By creating Unblocked I am building a wider community of interest in blockchain outside of simply financial services and acting as a bridge between the technical and non-technical worlds. Blockchain has a variety of applications in different sectors from healthcare, to energy, to philanthropy, to provenance of goods and so on. To me, it makes more sense to bring in real world examples and help people to understand what this technology can do for them, rather than getting overly bogged down in jargon.

Which women in business inspire you?

I’m particularly inspired by women who are pioneering in traditionally male-dominated fields, especially those who are honest about the difficulties of managing a personal and professional life, and having an online presence in the era of trolling. I tend to prefer Twitter for technology and political news and Instagram more for the creative side of life.

In tech, I follow Meltem Demirors who is an expert in the digital currency and blockchain field.

In politics, I love the ever-ballsy Jess Phillips MP.

On Instagram l I follow Type Tasting which was founded by my friend Sarah Hyndman.


Helen’s work

unblockedevents.com
facebook.com/UnblockedEvents
twitter.com/unblockedevents

Healthcare Unblocked Event: 13 October in London. It will look at how blockchain is set to transform healthcare in a whole variety of ways from improving the integrity of clinical trials, to changing the way healthcare insurance operates and allowing us to take charge of our own medical data.

More than a mummy blogger

Who said you had to stick to one field of expertise in your career? Certainly not Helen Farmer, a freelance writer, editor, voice over artist and family celebrant. Originally from the UK, Helen lives in Dubai with her family and writes an award-winning blog called The Mothership. She writes about the highs (and lows) of being a working parent living abroad. Helen shares her career story and proves that being a mum needn’t restrict your career options.

Tell us about yourself

I knew from age 14 which degree I wanted to do, and tailored all my education options and weekend jobs to getting on it: a Broadcast Journalism course at the University of Leeds, where all of the tutors were current BBC employees, and work experience took place at the same studios where Countdown was filmed. It was competitive to get on, and even more so once I was there, with stressful projects and my fellow students frequently in tears in our ‘newsroom’ (this is back in the day when we felt lucky to have a room with internet access). I quickly realised that this wasn’t for me, and my first job was in print, working on a small magazine in Northumberland where I was both writing features and selling ads. I learnt a lot about both disciplines – fast. Afterwards came a stint in PR and marketing, working for one of my property clients. Then came a move to the Middle East age 24. In truth, it was a choice between moving abroad and moving to London – and Bahrain scared me less than the capital. Classic Northerner!

I worked as a copywriter in an advertising agency before moving to Dubai with a rather regrettable ex. Thankfully, while the relationship didn’t last, the UAE has been a fantastic place for my career. For three years I worked for a guidebook publisher, writing and editing books for expats all over the world, before launching their website. Next came three years as deputy editor on an entertainment magazine, where we worked hard, but enjoyed the best the city had to offer, from concerts to dining, plus interviewing visiting celebrities and reviewing hotels all over the world. I stayed with the same publisher and was promoted to editor of a new magazine, one I was able to be instrumental in creating, that’s all about normal life in an extraordinary place. We supported small businesses, sought out inspirational people and created a really feel-good title that I’m immensely proud of to this day.

And somewhere in there I met my husband and got pregnant with my first daughter and starting blogging, launching a website called The Mothership. I went part-time when she was a year old, then a few months later decided to go freelance, focusing on the blog, writing for other titles, working as a voiceover artist and start training as a family celebrant, allowing me to create and conduct wedding blessings and baby naming ceremonies. Something of an eclectic mix.

Helen also works as a wedding celebrant.

It’s been a year since I went freelance, and I wouldn’t change a thing (apart from the unreliability of payment). My blog has been nominated for (and won) awards, I’ve written for some of my favourite magazines, and I’m loving my work as a celebrant. It also allows me more time with my toddler and newborn baby. Yes, it’s chaotic, and there’s always something for me to be doing, but it’s working.

How has digital technology and social media changed the way you work?

I’ve always written, so starting The Mothership was really just a way for me to deal with the newness and weirdness of being a mum. What has followed, however, has been fantastic, and one of my favourite parts is the social media community I’ve built – I’m all about those ‘me too’ moments in parenthood, the ones that make us feel less alone and less mad. That it’s okay to admit that you don’t love every second. Digital technology has also been really helpful for the celebrant side, from brides connecting with me on Instagram to having Skype meetings with couples from all over the world.

What are you tips for managing a multi-faceted career?

I love a routine, so after nursery drop off at 8am, the mornings are for work, then it’s pick-up, and more work during naps, and then it’s family time. I usually meet brides via Skype or in the evenings, then weddings take place in the afternoons – the first ceremony I did was a month after giving birth, and my mum was in the hotel lobby with the baby in case I needed to breastfeed her!


Helen is following…

Anna Whitehouse AKA Mother Pukka: we met in Dubai (her husband was my editor) and we all became friends. I really admire how she’s using her platform to promote flexible working in the UK, and doing it with a sense of humour. And I really respect her transparency when it comes to working with brands and doing sponsored posts. She’s a breath of fresh air – and I can’t wait to see her at a wedding in September. Mummy bloggers gone wild…

I did a yoga class with Jessamyn Stanley (@mynameisjessamyn) last year, and it changed the way I think about exercise. She’s truly inspirational, and has made me feel less self-conscious about being the biggest girl in the gym. Her Instagram feed is full of laughter and advice, and I’ve started doing her Every Body Yoga video classes via an app called Cody.


Helen’s work

themothershipdxb.com
instagram.com/themothershipdxb
facebook.com/themothershipdxb

Empowering women to succeed in business

Meet Jessica Rogers, a professional coach who helps women who run their own businesses. She shares her career story, coaching tips and suggests some great women to follow.

Tell us about yourself

I started my career in marketing children’s entertainment brands and went on to manage well-known toy brands such as Star Wars and Transformers. I liked my job to an extent and I was successful it but I always felt like there was something missing, it never felt quite right.

When I had my first child, whilst negotiating my return to corporate work, I started seeing a Life Coach, it was through this process that I decided to do some coaching training as self-development. After my first month I realised that I loved it and I was good at it, I had found the ‘thing’ I had been missing for a long time. So I quit my job and threw myself into the training. I started my coaching business working with women returnees in large businesses as that is what I knew and I felt well qualified to help these women.

Now, I coach women who own and run small businesses that they are looking to upscale. We work together to clearly identify what they want to achieve and the practical steps they need to take to make it happen. I also provide interactive workshops and coaching sessions for women returnees as part of the TechPixies programme.

I’ve also always had a yearning to work with young people – I started off coaching and mentoring unemployed young people on a south-east London housing estate. Over the years I have coached young people in and out of education, now I do project work for a local group of colleges working with students who have been identified as being “at risk”. This work is really important to me as I feel that giving young people the space that coaching provides can set them on a positive path of self-awareness and taking personal responsibility for their future life and career.

How has digital technology and social media changed the way you work?

When I first started coaching nine years ago I saw most of my clients in person, partly because I went to see them in their place of work but also because some people felt uncomfortable about not being able to see me. Now, whilst I still do a lot of phone coaching I also coach by Skype and FaceTime, which has meant I have a wider range of clients in a wide range of locations.

I have a bit of a love hate relationship with social media, I love the connectedness it brings and I love finding new people to engage with, but I hate putting myself out there. When I ditch the fear and do it I love what happens but I have some blocks around it that I am working on!

What are your top coaching tips for women?

  • Be true to yourself – always: don’t waste time comparing yourself to others – “plow your own furrow”.
  • Trust your gut: if something doesn’t feel right it usually isn’t despite how attractive others may want you to think it is.
  • Surround yourself with the right people: those who inspire you to aim higher and who have your back.

Jessica is following…

Jenny Garrett: I have known Jenny for about four years – we met on Twitter! Over the years she has been my coach and I have taken her self-development courses and attended her Happenista retreat. Whenever I have any contact with her she never fails to inspire me with her lovely manner and wise words.

The Step Up Club: I love how these two women give positive useful tips for everyday life in a stylish and accessible way.

Life According to Her: The vibe and no nonsense tips from Ahyiana in this feed really resonate with me.


Jessica’s work 

jessicavrogers.co.uk
instagram.com/jessicavrogers
twitter.com/JessicaRogers76

Living a healthier, happier life

Meet Amy Rom, a former teacher who retrained as a health coach after having children. She brings a unique and honest approach to helping others achieve a healthy relationship with food and maintaining a positive body image. Amy shares her career story and tips for nurturing a healthy mind, body and soul.

How did you become a health coach?

After embarking on the first of innumerable life long diets while still at primary school, it’s fair to say that my battles with food and my body have shaped most of my life. It wasn’t until I was fast approaching 40 that I finally decided that enough was enough.

I have two young children (now 6 and 8) and I wanted to do all I possibly could to prevent them from wasting their energy fighting similar exhausting battles with body image. The best way to prevent this happening is to prove that I can be happy, healthy and confident in my own “imperfect” body. So I started reading, learning and soul-searching until I reached a place where I now feel more comfortable in my own skin than ever before.

I took a career break from my previous teaching role in order to raise our two children, and just as my youngest started school, I decided to put my experience to good use by embarking on a change of career. I’d felt so empowered by the lessons I’d learned that I wanted spread the message far and wide. I knew that I’d be able to offer a slightly different perspective to many of the other health coaches out there, because I look nothing like your average yoga toned health coach! I have a wobbly, 40-year-old, size 16 body and I wanted to prove that if I can make peace with my body, and lead a healthy and happy life, then anyone can!

After gaining a Diet and Nutrition Advisors diploma I then decided to take my education further by embarking on the Institute for Integrative Nutrition (IIN) Health Coach Training programme. I loved my year with IIN and shortly after finishing the course I established my coaching website happilicious.co.uk.

My thirst for knowledge hasn’t yet been satiated and I’m now embarking on a Psychology of Eating diploma – something that I’m very excited about!

What are your top tips for women who want to regain a healthy relationship with food and their bodies

  1. Nurture yourself
    I love the concept that we should treat ourselves as we would a small child: eat good nutritious food; offer ourselves words of comfort, love and encouragement; get plenty of sleep; and try to get some fresh air every day!
  2. Social media detox
    Try to distance yourself from diet culture and instead cultivate your own happy social media party. Speaking from personal experience, it really helps if you start following accounts which showcase real, every day bodies. Women of a similar age to you, complete with wobbles, lumps, bumps and stretch marks. The more you are exposed to these body types, the more you appreciate that they (and you!) are totally normal. The media has dominated and twisted our view of female bodies for such a long time that we now have to work hard to redress the balance.
  3. Crowding out, not cutting out
    We could all write a book on the foods that the diet industry tell us we should cut out. But once you start concentrating on all of the things that you can’t have, you automatically feel deprived and hard done by. So try shifting your focus. What goodness can you crowd IN to your diet? You’ll find that by just making this one simple mindset shift, your food options are suddenly abundant and the world looks like a much brighter place!
  4. Feed the soul
    We all know that in the real world, food isn’t just fuel; it plays an important emotional part in many aspects of our culture and pretending that it doesn’t is a waste of time. Take the time to really notice and appreciate how the food that you eat makes you. Most of the time food is nourishment for your body, but there are also many occasions when it becomes nourishment for the soul – and that is totally legitimate! But likewise when we are missing fulfilment in other areas of our life, we sometimes try to fill the gap with food. Pay attention to what really lights you up.
  5. Ditch the inner bitch
    This is something that I talk about A LOT, because I believe it’s so important! So many of us are trapped in a perpetual cycle of negative self talk which does nothing but make us miserable. If your best mate came and told you that her new man was talking to her in the same way that you talk to yourself, you’d tell her to get out of that abusive relationship quick smart. Notice when that inner bitch is piping up and make a conscious effort to silence her. Tell her to shut the f**k up, and then find alternative words to fill the gap – a positive affirmation that you can memorise and repeat to yourself works a treat.

Amy is following…

Taryn Brumfitt: the lady behind the inspirational Embrace Documentary. If you haven’t seen it yet, you really should!

Louise Green (Big Fit Girl): an awesome plus size fitness trainer and triathlete.

Dana Falsetti: a plus size yogi who makes me realise that all yoga poses are accessible to me, I just have to practice.


Amy’s work

Through Happilicious, I offer a one to one coaching programme which can take place face to face at my office in Truro, or via Skype. If you’d like to find out more call me for a chat to see if coaching would work for you.

I’m also preparing to launch an online programme where you’ll be able to work at your own pace through a range of materials. If this is something that appeals to you, why not join my mailing list for all of the latest Happilicious updates? You’ll also receive a free seven-day challenge and e-book with other top tips.

If you’re looking for a body positive online body positive community, come and join my Happilicious Living Facebook group which is a private and safe space in which like minded women discuss their successes and trials and share tips, articles and support. We’d love you to join us!

Style tips that don’t go out of fashion

The beginning of a new year is a great time to think about how you want to look. Give your wardrobe a refresh and ensure you’ve got clothes that work for your lifestyle and make you feel good. Here are a few of my simple styling tips to help you smash 2017.

Wear colour

Styled by Lucy personal fashion stylist

As a Personal Stylist I am always telling my clients about the importance of colour. Wearing the right colours for your skin tone, hair and eye colouring can instantly make you look younger, more radiant and healthier by diminishing lines, blemishes and dark circles, bringing definition to your features and defining your bone structure.

So many men and women opt for black as it is the safe option, goes with everything, think it makes them look slimmer and doesn’t show the dirt. However not everyone can wear black. It can be draining, cast shadows and have a negative and ageing impact. I think black can be boring and dull – if I am wearing black on my top half I will usually glam up with a slick of red lipstick, add statement jewellery or a bright accessory. Most Personal Stylists offer colour analysis as part of their services if you want to find out your most flattering colour palette. Wear colour and shine!

Dress for your body shape

I love fashion and follow the latest trends but I know that not every look will work for me. The high fashion trends we see on the catwalks always diffuse down to the high street in a more wearable look but they still aren’t for everyone. I strongly believe in style over fashion and dressing for your body shape.

Styled by Lucy personal fashion stylist
Body shapes (left to right): round; rectangle; inverted triangle; triangle; hourglass

Look at your figure, identify your body shape and recognise your best bits to draw attention to and the areas you want to distract from. Don’t be governed by fashion, only wear the trends that are flattering for your figure.

If you love it, buy it!

When personal shopping I always have a plan of action, a list of what my client needs and a targeted approach but actually I’m all for impulse buying too. Sometimes you just spot an item and know it is right for you, in which case if you love it and can afford it, definitely buy it. Most of my favourite things have been bought on impulse, snapped up instantly with no regrets as I know it’s ‘so me’.

If you love it, wear it!

Don’t keep clothes for best. Think of how you can work the items you love and been complimented on into your every day wardrobe. You deserve to feel fantastic all the time so style them up for any occasion. Dress down your favourite dress with a denim shirt over the top. Team those killer heels you bought for your Christmas night out with jeans and a jumper. Wear that summer dress you love also in the colder months layered with tights, boots and a leather jacket. Think about making your wardrobe work harder and wearing your favourite clothes in different ways.

Show your personality

Styled by Lucy personal fashion stylist

Does your style reflect who you are? If you are stuck in a style rut and need inspiration think of a celeb or someone you know whose style you admire and look at what they wear and how they put together an outfit. Pinterest and Instagram are a great source for style inspiration. Also consider making an appointment with a Personal Stylist. They are no longer just for the rich and famous and will save you time and money in the long run by teaching you how to dress for your colour and shape and avoid making fashion mistakes in the future. They will pass on tips and styling hacks to freshen up what you already have in your wardrobe too.

Add interest to your outfits

Look at how you can implement updates to the clothes you already have in your wardrobe and show your personal style. Experiment with different ways to wear your clothes.

Play with cuffs: roll up sleeves to show off your wrists, a flattering part of a woman’s body and show off bracelets. It’s also fun to layer different sleeve lengths in colder months.

Play with collars: colour on coats and jackets can frame your face or undo an extra button on your shirt to open up the neckline and reveal your décolletage or a layer underneath.

Styled by Lucy personal fashion stylist

Half tuck your tops: tucking a t-shirt in on one side is a way of adding a little definition to your shape and creates a relaxed look.

Turn up your jeans: experiment with cuff thickness depending on the style of jeans and the shoes you are wearing.

Wear your accessories

Styled by Lucy personal fashion stylist

In my opinion jewellery doesn’t get worn enough. So many of my clients have beautiful items stored away never to be seen. When I ask why, they say it’s either too special or stored in a way that it is forgotten about and not considered when putting an outfit together. Belts are a great way to tie a look together and highlight your waist. Scarves add a pop of colour or a different texture and can be worn in so many different ways. Quality accessories can make a budget outfit look expensive and unique. If you pay attention to the details you’ll achieve a high-end look for a fraction of the price.


Lucy Eastment is a Personal Stylist who lives in Bristol with her husband and two children (aged 4 and 2). She runs her own business Styled By Lucy and works with men and women of all sizes, shapes, ages and lifestyles using colour analysis, wardrobe consultation and personal shopping. Lucy offers simple solutions for everyday style problems and inspires her clients to look good and feel good, even when juggling family, work and social life.

Lucy’s career story…

“I was a PA for many years but when I returned to the office after maternity leave I decided it wasn’t for me and if I was going to be away from my gorgeous babies I wanted to be doing a job I loved. I was always a wannabe fashionista keeping an eye on trends and I was often asked by friends, colleagues and even strangers in the street about my style and where I bought my clothes so I looked into a career change as a Personal Stylist. I trained with Style Me Training Academy in London, following that I became the Bristol based Personal Stylist for Style Me and have since launched Styled By Lucy. I absolutely love my job and feel so lucky that I have found a vocation that I am passionate about.”

Lucy on social media…

“I have found that potential clients look at websites to find out about services and prices but they want to know more about you and see your personal style before they book. I have a website and Facebook page but it is Instagram that has really helped me grow my business. I use Instagram to show my own personal style and Instagram Stories when I’m out and about to show great buys I come across when I’m out and about in the shops or looking online. I find selfie taking all a bit cringe but I’ve had great feedback from my Instagram page and I’ve been told by clients that my visuals are why they have chosen to book with me rather than other Personal Stylists in Bristol.

Lots of my clients use Whatsapp to keep in touch with me. If they are out shopping or trying on outfits at home and aren’t sure about something then they’ll ping me a photo for advice. Likewise if see a killer outfit I know would suit a certain person I will snap it and send via Whatsapp instantly. It is a great way to connect again with previous clients and easily show them new looks and how to update their wardrobe whilst I’m on the go.”


Lucy is following…

Chloe Loves to Shop

@chloelovestoshop: “My Instagram fashion crush is west London fashion blogger Chloe, a classy mum of three who shares her daily outfits. I love how she mixes high street with designer. Her Instagram Stories are full of good buys and a glimpse into her world which is the reason I look at her Instagram account every day.”

Selfish Mother Molly Gunn Fmly Store

@selfishmother: “Molly Gunn mother of two with another on the way is the founder and editor of selfishmother.com blogzine, sells #goodtees through thefmlystore.com to raise funds for charity and is a freelance journalist. The super mum has also recently opened The FMLY Store a funky shop in Bruton, Somerset selling her iconic slogan clothes and other lifestyle and homeware brands and hosting events. I have paid the shop a visit and loved the vibe and the welcoming family feel.”

Elena Perminova model russian

@lenaperminova: “I follow Russian model, socialite and mother of three Elena Perminova for style inspiration but mainly for extraordinary luxe life ogling. She flaunts her lifestyle and wealth with a feed of dreamy couture dresses and exotic family holidays. Elena is the founder of the first global Instagram charity auction for her childrens charity @SOS_by_lenaperminova with donations from fashion houses and her high profile friends.”


Lucy’s work

styledbylucy.com
instagram.com/styled_by_lucy
facebook.com/styledbylucy1

Gifts that rock

Meet Charlie Male, the self-titled ‘Chief Rocker’ at Rockbox, an independent business that sells stylish and beautifully curated gift boxes. If like me you struggle to find original gifts for friends and family then these thoughtfully themed boxes are the perfect solution. You can even personalise your box, choosing from a range of covetable goodies. We asked Charlie to share her story so we could find out a bit more about the woman behind the business.

Tell us about yourself

I launched Rockbox just over a year ago, although it was a few years in the planning. The initial inspiration came in 2012 when Mr Rocker and I moved to Singapore. Whilst this was the most excellent adventure it was very far from our favourite people and their celebrations. Maintaining connections became even more important and I wanted to still send beautiful gifts that felt like I had chosen and sent them myself rather than something generic and impersonal. I struggled to find something that really hit the mark and the idea for Rockbox started to form.

We’ve moved back home to the UK in 2014 and the next life event hit – Mini Rocker was born adding another dose of (fabulous!) chaos. Time became precious and gift giving became a last-minute rush or (more often than not) totally forgotten. What I needed was a stylish yet effortless gifting solution and in 2016 I was able to put my ideas into reality and haven’t looked back since!

Simple, stylish packaging.

Before Rockbox my career has mainly been in aviation (I’m a bit of a secret plane geek!). Being in aviation has given me the opportunity to travel to some amazing places and work with some great people. I met Mr Rocker whilst working at an ‘orange’ airline where our eyes met over a check-in desk. I love to travel (I am an airport geek too!) and I have a wandering spirit, although currently my feet are firmly planted on the ground in a little village near Buckingham. I have a daughter (aka Mini Rocker) who is nearly three and Baby Rocker is due in July this year. I could live on sushi and cold beer with a large gin chaser although all three are currently off the menu until July so in the meantime I am a tea and cheese addict!

How are you embracing digital media to promote your business online?

As Rockbox is an online gifting service digital media is hugely important. Our website is our shop front and it is essential that this represents the Rockbox brand and provides a strong indication of the level of quality you can expect from our gifts. We are continually reviewing the website to identify opportunities for improvement to ensure our customers have an easy and consistent shopping experience that totally rocks!

One of Charlie’s favourite boxes ‘Sleep’.

Social media has been a huge part of the journey. Rockbox is a very visual product and it is important for potential customers and suppliers to be able to get a visual sense of what we offer and what our brand is all about. I use social media to not only promote the brand but many of my current suppliers have been sourced through Facebook and Instagram. I have built a great network of friends because of interactions on social media and get so much support from this community – it’s amazing how people you have never met in real life become your go to tribe!

What are your tips for aspiring businesswomen?

Never underestimate how much time social media will take if you intend to actively use it to promote your brand. You need to clearly define your social media presence – how do you want your posts to look, what do you want to say and make sure that it really represents who you are and what your brand is all about. Take time to plan your posts and think about what is important to share and what will engage your followers.

What are your personal favourites from the Rockbox collection and why?

I genuinely love all the our products and spend a lot of time researching the brands that I work with and the products that I offer. A particular favourite however is ‘Lazy Days’ (see photo below). As a busy working mum, I often need encouragement to take time out for myself and I believe that this box is the perfect way to get someone to put their feet up and chill. I love seeing people send this as a gift to their mothers, sisters, daughters, besties to encourage them to take some much-needed time out. The ‘Sleep’ box (see photo above) that we launched as part of our first Mother Day campaign is also a favourite and I just love the Tom Lane Alpaca bed socks – they are one of our best-selling products and I wear mine constantly!

‘Lazy Days’ features a range of items to help unwind.

I am a huge fan of our ‘Rock Your Box’ service where customers can choose from our selection of products to make a customised box for their favourite rocker. I absolutely love being able to offer this and it has been a very popular choice with our customers – the ability to create your own Rockbox to suit your budget and the style of the person receiving the gift really enables the customer to feel in control of their gifting decisions whilst still letting us do most of the work.


Charlie is following…

Hayley Southwood @hjsouthwood: inspires me with her infectious enthusiasm for women and business. She is a great support and is all about building women up and working together to achieve fabulous things.

Etta Loves @ettaloves: Jen is massively inspirational – she has launched a super cool brand whilst working full-time and caring for her gorgeous mini rocker Etta. I love watching her brand develop and evolve.

Not So Smug Now @notsosmugnow: Cat makes me cry with laughter almost daily – which is a pick me up that every busy, stressed out mama needs! She is massively supportive of women in business along with her work wife @gayle_carry_me_home who collectively are @hustleandfox.


Charlie’s work

rockboxrocks.co.uk
instagram.com/rockbox_rocks
facebook.com/rockboxrocksgifts