Ten minutes with designer Laura Heeks

Laura Heeks is a 34-year-old graphic designer and illustrator. She has an eight-month-old baby boy and lives in Liverpool.

How did you become a designer?
After studying English Literature I started working in the marketing department at the Guardian, but quickly realised I wanted a more visually creative career than that. I retrained as a designer at the London College of Communication on a highly practical and intensive course before throwing myself full throttle into a series of internships and low-paid positions at high profile design studios to build my experience up, these included Pentagram and Brighten the Corners. Since then I have steadily worked my way up in permanent positions at design studios to where I am now. I am currently on maternity leave with my 8-month-old baby boy, but when I’m working I divide myself between working as a designer for a university and as an independent freelance creative.

Laura Heeks designer
A selection of Laura’s design work

Why did you become a designer?
To live a creatively fulfilled life! I don’t think I could do a dull office job anymore. I love the variety and detective/researcher/nosey parker nature of design – you have to really understand a brand, company or project before you find the right visual solution for a design, so no two days are the same and you never get bored. Plus, I enjoy making things look beautiful – and that’s pretty important in my line of work too!

Illustration by Laura Heeks
Illustration by Laura

What inspires you creatively and what do you aspire to?
I am in a passionate love affair with all things visual – all things aesthetic make my world go round. My interests are diverse within the arts though – from fine art to fashion, design (of course) to photography and architecture. My ambitions change day to day! I have a strong interest in perhaps teaching graphic design one day in the future. In the short term I would just like to get through each day happily with my baby – small achievements like doing the washing up, getting out and about in the fresh air and playing with rainmakers are about where it’s at right now. Once I’ve become a pro at the juggling act that is being a mum I’d like to throw my freelancing back into the mix and up the pace beyond the few tiny bits of works I’m doing at the moment – exciting times!

Child at computer desk
Trying to work around kids isn’t easy…

My inspiration comes from anywhere and everywhere. The natural world, architecture, fine art, photography, my environment, travel, things I see on TV and the web, the shape of a cup handle or a paving stone, anything really. It’s funny how things strike you like a bolt out of the blue sometimes, you can be looking everywhere for inspiration for a logo design and find the key to it in the pattern and repetition of holes on a manhole cover!

Does digital technology and social media influence the way you work?
I’ve got to admit, I am not the most tech-forward person. I have embraced Instagram because it suits me – in fact I love it. But my Twitter account is severely neglected. Unless it feels useful or fun to me on a personal level I struggle to use it, even for work. Instagram and Pinterest are my top apps and I use them heavily, Instagram to record my ‘visual journey’ through life and work and Pinterest for project research. Both are incredibly good tools for design. I guess I use these platforms for tapping into what’s going on in the industry as well, in addition to various blogs and websites.

How has your working life changed now you’re a mum?
At the moment I’m only working on tiny, little easy projects or pieces of design for very understanding clients!

Laura’s work…

lauraheeks.com
instagram.com/lauraheeks
linkedin.com/in/lauraheeks

twitter.com/lauraheeks

lauraheeks.blogspot.co.uk
arts.ac.uk/lcc/people/students-alumni/pgcert-design-for-visual-communication/laura-heeks/


Laura is following…

jessica hische

Jessica HischeA fellow graphic designer, Jessica Hische is a typographer extraordinaire. She’s very well known for her letter art and has worked for lots of big brands – she’s currently commanding 110k followers on Instagram and raising a sweet little girl as well.

mamalina

Mamalina: Emma AKA Mamalina is a lifestyle blogger and mum with hippy tendencies – she lives life on a very loose schedule which appeals to me, as I’ve never been great with routine. She’s into travel, food, the gentle raising of little ones, nature and mess – what a lady!

jet set mama

Jetsetmama: If I need a laugh, this is my go to account. Claire Alexander-Johnston is hilarious. She’s a mother of three who lives a seemingly perfect and enviably stylish life raising her kids in Bali/Australia. She is however a dab hand at self deprecation and VERY forthright. Good for a chuckle and to feel better on one of ‘those’ days.

mere soeur

Mere Soeur: Carrie Anne has used a bit of creativity and her passion for mothering to make herself a successful little business to earn a living whilst raising her son. The ‘mamamerch’ products she comes up with appeal to the trendy mother/sisterhood around the world.

flower girl los angeles

Flower Girl Los Angeles: I’ve been following Kelsey Harper Parker ever since starting to use Instagram. She is a super cool LA florist with on point taste and a beautiful Californian life spent arranging flowers and raising her two boys. Aspirational inspiration taken to the extreme.

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