Why do men never get called dadpreneurs?

Dadprenuer, dadboss – we’ve all heard of these terms, right?

Wrong – that’s because they’re not well-used labels attached to men who are successful in business and happen to be be fathers. My point? Well, I came across an article this morning by a writer called Alice Judge-Talbot, aptly titled ‘We’re not sodding mumpreneurs’. It hit me so hard I felt compelled to write this before I head out for lunch with my mates (not working on Fridays is the best now the kids are at both at school).

It spoke to me on two levels: Alice articulated exactly what I’ve been feeling since having kids AND reminded me of an embarrassing truth. What’s that I hear you ask? Well, I started Social Butterflies for two reasons (part therapy – ask any blogger and that’s usually on their list) and also because I felt marginalised as a ‘mum’ who wanted to redefine herself in the world of work again. But I’ve been too afraid to be outspoken about how uncomfortable I feel with the whole ‘brand-mum’ phenomenon. I’m savvy (and cynical) enough to realise it’s a marketing tool but when I go to work I’m not being a mum at that moment – I’m me!

social butterflies magazine

I’m not trying to fight a cause with my magazine/blog (call it what you will), but to give a voice to all the women like me who happen to have grown babies in their tummies AND ALSO enjoy working and crave a different identity to that of mummy. I love being a mum – I stayed at home while they were little and loved doing it. But it gets a bit boring after a while (if you’re honest with yourself) and that’s why I want to work, not just so I can justify a retail splurge in Cos and Whistles, but mainly because I’m a better mum, wife and friend when I am fulfilled.

Do labels matter? Well they shouldn’t, as the old playground chant goes: “sticks and stones may break my bones but names will never hurt me”. It’s all about personal choice and what you feel comfortable with. Personally I have several identities: mum, wife, friend, daughter, sister, colleague. But importantly the identity of being a mum for me is entirely wrapped up in my kids – it’s got nothing to do with me at work.

So, I guess my message is this: women should push against this reductive label which limits us. We are women first and foremost and we should be judged in the workplace by our abilities not by our wombs and boobs. Rant over, but not without thanking the far more articulate Alice who inspired me to write this morning (no mean feat before I’d had my second cup of tea!).


By Amy White

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