Meet Mads Panchoo, founder and editor of The London Mother (a lifestyle and parenting magazine for Londoners).
Mads started The London Mother (formerly The London Mummy Blog) back in 2014 and its continued popularity amongst parents led to a rebrand last year. It has become a destination website to discover top tips for families living in and visiting the capital. A place to get money-saving tips and read articles by a range of professional including doctors, teachers and authors. The next big project that Mads is working on is producing a TV series about social media and parenting – something we’re equally excited about!
We asked Mads to tell us her story and share her digital tips for aspiring bloggers.
Tell us about yourself
I’ve worked in marketing and PR my whole career for brands as varied as Universal Pictures (which didn’t feel like work – we were paid to watch films and scripts – terrible pay but so much fun) to serious financial PR for a large multi-national FTSE 100 company. I’ve always loved writing so after the birth of kid 2, I decided to take the leap into freelancing. I set up the blog as a side-hustle when I was writing for HELLO! Magazine Online but never thought that it could lead to anything. Suddenly brands were wanting to work with me and a quick rebrand and relaunch later, I’m doing it full-time.
How has digital technology and social media changed the way you work?
I think coming from a PR/marketing background has really helped, lots of the companies I worked for were early adopters of digital technologies so I worked from home even before I was working for myself and used social media at work so it was easy to start using them to launch and market my own brand. Digital technology means I can and do work from anywhere in the world – my living room, the beach – you name it, I’ve probably worked from there. On the ‘downside’ it gets hard to ‘switch’ off when your phone equals your living!
What are your top tips for creating a successful blog
Don’t recreate the wheel
Look at the competition in your niche and who you want to be. Aim high. So if you want to be a fashion writer, look at the fashion bloggers with a similar audience to you. Then look at Anna Wintour. What do they do well, not so well? What was Anna’s journey? Be inspired, improve on what they offer and add your unique spin. The hardest part is knowing where to start. Start there.
You are your own PR
Unless you can afford to appoint someone (and if you can – yay) you have to be the PR department for your brand. Don’t spend all your time writing – do the PR. Guest blog, attend events with your business card, work with bloggers in your niche, know your niche inside and out.
Learn the business of blogging (or your online brand)
Everything you need to know is inside Google. Spend less time writing and more time learning sales and marketing.
Mads is following…
Patricia Bright: You Tube star who knows her business inside and out.
Leti from The Inside Edit (a fellow Londoner)