Vickie Nickolls is an interior decorator from Buckinghamshire who is embracing social media to grow her business online. A career change after the birth of her daughter (due to lack of flexible working provision) led to the launch of her business Interior Therapy. Taking the plunge and following her passion for design, interiors and colour has proven to be the right decision.
Vickie shares her career story and interiors tips. Read on to discover simple and effective ways you can add personality to your home.
Tell us about yourself
I live in Buckinghamshire with my husband, daughter Grace and dog Geoffrey. I have always had a really passion for interiors, fashion and all things design related. With a background in fashion retail, I have been a buyer and also a wholesale agent, which lead me into a job as Trend Researcher for an international footwear brand. I was lucky enough to travel the world focusing on new trends in footwear, material and colour – working alongside a large design team.
Unfortunately, after having my daughter the company were unable to accommodate a part-time position – therefore forcing the hard decision to leave.
I had always been told I had an eye for interior design, so I decided to build up my portfolio and take the leap by starting Interior Therapy. I wanted to make the most of people’s homes and make them personal to them and a space that they loved living in. This doesn’t have to be huge changes – but even the smallest item such as a rug, new cushions and some artwork can totally transform a room.
I have never looked back, I work around my daughter being at nursery three times a week (so I get a nice mix) although now that the company has grown I am finding it hard to get a balance between family and work life which is frustrating. My daughter will start school in September, so I am hoping to be able to increase the business.
I help clients save time searching for items (a lot of my clients are mums and just simply don’t have the time). I take the stress away by giving them multiple choices for each item.
How has digital technology and social media has changed the way you work?
Social media has played a huge part in building my new business. Not only as a huge source of inspiration, including sites such as Pinterest and Houzz, but also being able to network with others who share the same passion.
Houzz has been by far the best social media platform for me with one of my images being saved over 220k times, which has led to press such as the Mail Online. I’m also being featured in a book which comes out in April, this has helped raise my profile and I have received lots of work via the site.
Instagram has been an important factor (I’m building a following slowly!), mainly for inspiration and also for finding new products, especially for independent brands. I really like to support the independents and often find great pieces via Instagram to use in my clients’ homes. It’s also a great way to showcase my style and current projects.
VICKIE SHARES HER INTERIORS TIPS…
Create a feature wall of prints
Be creative, you don’t have to spend a lot of money on expensive artwork to give your living room a boost. Simply display an eclectic mix of framed photographs, quotes and prints or anything that is important to you to create a wow factor feature wall. Behind a sofa always works well and frames the area, and also you are not directly looking at it whilst relaxing! Mix up the frames, or even co-ordinate your sofa and cushions for a dramatic look!
Add character to your bathroom
Adding a personal touch, a private ensuite bathroom warrants the use of more personal decor. Have something framed that is personal to you, whether that would be a wedding invite, favourite place to visit, picture? Hanging this up will add instant character that is special to you and only you will see it!
Be bold: mix and match
Don’t be afraid to mix and match prints and patterns. You can use a variety of scales large and small when doing this just ensure that you stick with the same colour palette. Or choose a dominate print from either artwork or wallpaper then select a smaller scale print for something such as a cushion or rug.
Here I have used a contrasting print on the cushions and pillows to add interest, but have kept to the same colour palate and also introduced plain bold colour pops.
Vickie is following…
Sarah Akwiscombe: I love her honesty, style and straight forward talking. Her blog has totally inspired me and helped me along the way in improving my business.
The Unmumsy Mum: I literally love her, every post makes me laugh out loud, its nice to know your not alone as a mum and her honesty is refreshing!
Kitty McCall: I love her style and use of colour, prints are to die for and also so are the cushions!