Meet Sunita Harley an HR consultant, blogger and event organiser. She is one busy lady and is organising no fewer than 10 social and networking events around the UK this year. Sunita has also been asked to speak on a panel at Blogtacular and has recently been nominated for London’s Top Mummy Blogger Award by The Mother Hood. So who better to ask about how to run a successful blog and host events than Sunita.
Tell us about yourself
I blog over at Lucky Things, chatting about confidence, career, wellbeing, life and style. Having gone through IVF myself, I also spread awareness of IVF experiences and the support available.
My career is pretty diverse – from editorial, fashion, the music industry and DJ-ing (where I appeared on Top of The Pops a few times!). I’ve spent the last the past 15 years working with talented teams in corporate HR and now run my own HR consultancy. One thing I love about my HR expertise is that I also coach business women and bloggers on their confidence and strategies to achieve different things.
I know myself that life is full of ups and downs. So I try to encourage others to look after their own confidence as well as their online and offline wellbeing.
How has digital technology and social media changed the way you work?
Well, I’ve realised how you can support people through blogging and social media. If I had thought of looking at blogs or Instagram when I went through IVF I think I would have benefited from loads of support. If I have a business query, I check out other blogs.
I’m a connector and this is important part of my work. I love Instagram as it connects me with lots of different people. With my HR consultancy, things like LinkedIn and Instagram are super helpful.
What are your top tips for running events?
- Plan ahead as much as you can, this means getting save the dates out or confirming dates even if it’s months in advance. This also means working how much you need to do, what’s a priority and what’s manageable.
- Do your research. Ask people what they want from an event – never assume.
- Make sure you eat and drink well before or during your event. When you’re an organiser, it’s easy to switch into hostess mode and forget about yourself. When I mention drink well, I’m recommending staying hydrated (not loads of booze!).
- Don’t try and do everything yourself. Ask for help or accept offers of help even with small things on the day.
- Don’t worry if something doesn’t go to plan on the day. Events are really hard work. Sometimes there are things beyond your control or they might be insignificant in the big scale of things.
- Don’t be afraid to try things out. Some event ideas will work, some won’t. It’s your intention that’s important and you always learn something from each one.
How do you make your blog a success?
Start with you
Figure out how much you can actually blog. Blogging could be a 24/7 thing if we had enough energy and hours in the day. I’ve seen bloggers overwork or put too much pressure on themselves when blogging should be fun.
Don’t set high expectations
We can’t do everything and be on every social media channel constantly. Don’t worry about what other bloggers are doing – focus on what you want to get out of your blog.
Be a collaborator rather than a competitor
OK, so a bit of competition is healthy at times as it ups our energy and drive. But don’t let it consume you. Collaborations are one of the best ways that my blog Lucky Things has gained exposure on different social media channels and to different reader groups. When people have approached me about appearing in interviews, it’s been a great way to get to know other bloggers too.
What do people want to read about?
If you want people to read your blog, then think about what people want to read about? The blogging sphere is saturated with blogs. So what makes your story or your blog stand out? People love reading about top tips. They also enjoy reading about who the blogger is. Your story will make your blog stand out? A lot of people come to my blog for practical tips, whether it’s about career, wellbeing or IVF. I’m super excited about speaking at Blogtacular this year about looking after our wellbeing whilst blogging and managing life and work online.
Promote your posts via social media
Don’t be shy to using social media platforms to promote your blog posts. Bloggers put in a lot of effort when writing posts. Mention your blog posts on your favourite social media corners. I always flag new (and old) blog posts on Instagram, Facebook and Twitter. Different people like different platforms. If you’d like to read more blogger tips, check out this blog post.
Sunita is following…
@the_mama_works: I love Sarah’s Instagram posts. Her mottos always give me a boost. Her advice always feels practical.
@kemikids: Yvonne is a true business woman who also has a strong and bold heart. Her captions on her Instagram post are inspiring.
@mother_pukka: Not only is Anna the first blogger I came across who also loves 90s hip hop, she’s also making serious moves to push forward the #flexappeal campaign. This is something close to my professional heart as a HR bod. Who doesn’t want to work flexibly?
I’ve been lucky to have met Sarah, Anna and Yvonne in real life over the past year. I love how supportive, focused and down-to-earth they all are. They have all given me good advice.
Lucky Things Meet Up: social and networking events for women. In 2017, I’m organising 10 events to take place around the UK. They always feature a talk so people leave with some practical takeaways for their own personal and professional development. Lucky Things Meet Ups are known for being friendly and inclusive events which I love. You can check out the video promo here if you want to see what we got up to at the January Lucky Things Meet Up.
During my HR career over the past 15 years, I’ve coached clients to work on their professional and personal goals. If you’d like to find out more about how coaching can help your confidence, business or career pop over to this corner of Lucky Things.