Jessica Siggers is a photographer, social media influencer and Instagram consultant who lives in Bristol with her family. I first encountered Jess via her Instagram account Porthjess, a platform which has helped to build and cement her profile as a photographer. In person Jess is refreshingly humble and honest about her influencer status. It brings with it a whole host of opportunities which some people may feel unable to turn down. However, Jess is in the self-confessed “privileged position” of being able to select commercial collaborators that fit with her sense of identity (she has worked with Farrow & Ball, Pret A Manger, Canon, Cross Country Trains and Finisterre). But she’s also realistic about why others may choose a different path. There is a lot of judgement on social media which has given rise to the “armchair warrior”, but like anyone who has an online presence she has learned to turn the other cheek and focus on the positives and what she’s really passionate about – creating photographs that inspire others.
A love of Bristol, rainbow colours, the coast and cars are what has made her loved by over 40k followers on Instagram. This strong sense of creative identity is what Jess intends to build on in 2017. So this year Jess will be returning her focus to the art of photography and establishing different ways to earn income. As a respected Instagram influencer Jess has started to run a series of workshops ‘Unleash your Instagram potential’, run in conjunction with Bristol Media and she is also involved in Digital Gaggle (marketing meet-ups and conferences in Bristol).
Alongside her Porthjess persona Jess also runs the the official Instagram network for Bristol: IgersBristol. This is a photography showcase of Bristol and a job which keeps Jess’s feet firmly on the ground. Although she sometimes feels like “a dinosaur” amongst the young Instagram crowd it’s a good way to keep track of the latest photography trends and what is popular online. But that doesn’t impact on her signature style, if anything seeing what is trending has only reaffirmed what subjects she loves to photograph and makes her happy.
One thing I respect and admire is Jess’s strong sense of identity when it comes to work and family life. Although the two need to coexist in a practical sense they aren’t linked in Jess’s mind: she’s not an Insta-mum. Whilst being a mother is an integral part of who she is, it’s not what makes Jess a successful photographer. I for one am looking forward to seeing how Jess’s career develops in 2017 and I’ve been lucky enough to attend one of her popular Instagram workshops.
JESS’S TOP TECHNICAL TIPS
1) Do you use your phone as well as your camera? If so how do you use them differently?
“I never leave the house without my compact Canon M3 DSLR and crummy old Samsung phone, permanently set to camera mode. I tend to use my phone for those quick shots where timing is everything (in my case usually an old car going past) and the camera for more structured shots where picture quality is important. I also have my ‘Big Camera’, i.e. my Canon 5D, which I use when specific shots are required for clients.”
2) Do you alter the images at all for use on Instagram?
“There are three things I always do before any of my photos make it to Instagram: run them through the auto-straighten feature on the Snapseed app, to tidy up any wonky horizons; crop out any unnecessary bits, again through Snapseed; use one of two filters from the brilliant ‘A Color Story’ app. My filters of choice just lighten the photo and enhance the colours to how I like them so that my Instagram grid always looks cohesive.”
3) Hashtags are an important part of Instagram: how do you choose the ones you use and are there specific ones you like to use?
“I have a list of my favourite hashtags saved in the Notes function on my phone (for ultimate Instageekery, they’re also saved into different categories such as ‘Doors’, ‘Cars’ and ‘Colour’). These are all either hashtags which have worked previously and continue to work for me and my style or hashtags which I’m just using for now but may drop in future (e.g. seasonal tags). It’s good to mix them up a bit and find new ones from time to time. Helps you find great new accounts to follow too.”
4) What’s your top photographic tip for people who take photos using their phones and uploading direct to Instagram?
“Turn your gridlines on in your camera settings. Helps you to align your shot perfectly and avoids too many of those wonky horizons!”
5) What advice would you give aspiring photographers looking to grow their online profile?
1) “Look up the local Igers (Instagrammers) network for your area such as Igers Bristol. We host regular free photowalks or ‘Instameets’ where lots of like-minded photographers get together and provide support and fresh inspiration!”
2) “Find a hashtag which relates to your style of work, e.g. I like #candyminimal, or even the hashtag for your area, e.g. #Bristol. Like and leave nice comments on photos that you like and others might do the same to you. This helps build followers.”
3) “Come to one of my Instagram workshops!”
Jess is following…
@valuablecontent (aka @sonjajefferson and @sjtanton): “Two clever, brilliant fellow Bristol Media members who are at the top of the content marketing consultancy game and also happen to be mothers. I’m also lucky enough to have them as my neighbours and my career took a big turn for the better when I took their advice over pastries at Sharon’s kitchen table one morning last year. They’re like my business fairy godmothers.”
@dollyland: “’Dolly is Sharon, a mum of five who lives in Clovelly, Devon. We became friends through Instagram via our love of the sea and met just before Sharon became social media manager for @2minutebeachclean, a +20k strong community of barefoot warriors taking two minutes out of their day to keep our beaches clean of rubbish. My family and I now never leave a beach or riverside without having a quick litter-pick first and that’s largely down to Sharon.”
Sara Venn, aka @saralimback: “I’m ridiculously proud to call Sara my friend. She runs @ediblebristol, a branch of the Incredible Edible movement, launched to make Bristol the UK’s first edible city. In most areas of Bristol you’ll now come across an edible garden planted by Sara and her team. She’s also mum to one daughter like me and gives the best hugs.
Interview with Amy White