Stop dreaming, start doing

The Step Up Club is a fresh, new voice in the women’s career conversation. We are here to celebrate all women – whatever your job. The two of us sit at either ends of the creative/corporate spectrum: we know that it’s just as valid to aspire to career contentment, as it is to want to become your company’s next CEO. We are the authors of the newest women’s career manual: Step Up: Confidence, Success and Your Stellar Career in 10 Minutes a Day. Through our stylish events, online content and newsletter, our aim is to make women feel empowered, boost their skill set and broaden their network to really love their work and life.

Phanella is a former lawyer and banker who retrained as an executive career coach, working (alongside The Step Up Club) on women’s leadership and diversity with all kind of big companies as well as individuals. Alice is a former fashion features editor at The Times, Marie Claire and Red, who alongside The Step Up Club continues to write freelance for many of the broadsheets and glossies. Between us we have five children and live in North West London.

How has digital technology and social media changed the way you work?

Getting our message out there has definitely been enabled by social media and digital technology. Our book, of course, exists offline and contains a huge body of content, career workouts and advice. But without our blog and social feeds, it would be that much more difficult to get the more personal element of support out to our community of women – many of whom can’t make it to our events in person. We are working on a full online programme to reach and connect these women, but in the meantime we rely on these other channels to have an impact.

It is hard, when Instagram and similar feeds are bursting with edited images of life perfection from all corners of the world. It takes a mind of steel to remain completely unmoved by this – but as we say at the start of our book, finding success (and when we talk about success, we do so with a view to all facets of life) is about celebrating our own uniqueness and not allowing ourselves to have the lives of others impressed upon us negatively. Sure, it’s brilliant if other women inspire us to reach our own goals, but it is also important that we stay true to our own beliefs and values, which is why we spend a lot of time helping readers (and attendees at our events) unearth theirs. We like to refer to values as the hashtags of our lives: we can’t get away from social media, but we can let it help us guide us towards our own success.

What are your confidence building tips for women in business?

We feel passionately that confidence is an integral part of career success, fulfilment and enjoyment. Confidence turns our thoughts into actions, it is the emotional driver that we hold within ourselves and women do tend to struggle more acutely with confidence levels. Why? Because our internal thoughts, the ones that make us empathetic, kind, unique and brilliant, also have the capacity to hold us down. Who hasn’t succumbed to the voice inside their heads that says we aren’t good enough, or that that other person is much more capable? Of course, everyone has these thoughts but when we allow them to feel comfortable within our heads – when we let the proverbial devil dwell for too long – it has a negative impact on how we feel, how we function and in turn, how others respond to us too.

Confidence is not innate, which means that we all have the capacity to change our internal rhetoric and in turn, build our confidence. Also, in our book, we explore fully the practical tips that you can employ to also improve your confidence levels from the outside in. Neither will happen overnight, but if you can break the negative belief cycles that dictate your thoughts, and implement some positive physical changes – standing bigger, speaking more slowly and taking the time to really listening, all of us can become a more confident, self-assured version of your current self.

Finally, we believe that each of us is uniquely brilliant. We each have our own unique definition of success and if we play to that – no one else’s – then we will feel more confident about our careers.


Alice and Phanella are following…

Style Me Sunday: We love Nat’s no bullshit message, incredible sense of style and massive smile. She is gorgeous inside and out. We are especially loving her Friday finger slot.

Cherry Healey: We’ve both been watching Cherry on TV for years and she brings the same sense of humour, openness and honesty to her social feed and in real life.


The Step Up Club

We send out a weekly newsletter with loads of career advice, our latest blog posts, first dibs on our event tickets – they often sell out here first – and (coming soon) discounts on our favourite work related brands. At the moment we’re giving away an exclusive excerpt from our book that WILL help readers define their personal success when they sign up. Just follow this link: bit.ly/SuccessGiveaway.

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