Tell us about yourself
I’m Vicki, I’m married to Chris and we have three children, Millie (4), Arthur (2) and Oscar (7 months). We live in Kent and I spend my daytimes as primary carer for the children. But in the evenings, I jump on the laptop and my work comes to life!
Tell us about your career story to date
It’s been varied! I left uni in 2005 and went straight into a graduate job in an investment bank – I just caught the end of the high rolling, big spending, pre-crash boom. It was fun. After about five years, I switched to the private equity world and continued my career in a male-dominated, high pressure environment. I absolutely loved the energy of the financial services industry. It is such a fast paced, dynamic environment and the adrenaline of pressure and stress made me feel alive. I always imagined I would be a career woman, but then Millie was born and everything changed.
Since becoming a mum, I have launched two businesses which fit around my primary role as a mother and full-time carer for the kids. My first business launched just over two years ago – I bought a baby and toddler class franchise after Arthur was born and we now have over 500 children attending classes every week across south-east London, Bromley and Bexley. My second business launched a few weeks ago For the Love of Mum is an online store selling practical but stylish products for mums.
I was inspired to create For the Love of Mum whilst breastfeeding Oscar. I didn’t like the way my body felt; or that I had no control over when or how long I would next sleep, or that I struggled to get off the sofa and play with our older children. But I had a neon pink pouch which I carried everywhere with me, stuffed full of breastfeeding pads – this pouch used to make me smile, it reminded me of who I was and am. It made me think, that at a time when you are struggling to feel like yourself – the way you look, the clothes you’re wearing, the way you feel – perhaps surrounding yourself with practical products that reflect your pre-baby, independent style could make you feel better and more yourself. So I set about searching for products that were style-led and on-trend but also useful and practical. And so For the Love of Mum was born.
How has motherhood changed your professional identity?
Gosh – in every way! I always expected to be a career women, in the traditional sense. My husband and I had always dreamt and hoped to have a family, but those plans always included some form of childcare that would allow me to return to work. So it was a total surprise when Millie was born and it broke my heart to leave her at home – no-one expected me to be a stay at home mum.
Becoming a mum changed me in every possible way. So it was a huge leap to resign from my job after Arthur was born and commit to being the primary career. Having said that, I still had a work ethic and ambition that I needed to fulfil. I’m very proud of the two businesses I am building and how they both fit alongside looking after the kids – you’ll find me logging onto the laptop every evening once the kids are asleep.
Why does work matter to you?
I was bought up to believe women and men are equals. That women can achieve anything they set their targets on and certainly match anything a man can do. I have a deep-seated work ethic and personal ambition to work and create some form of independent income. But since having children, I’m very passionate about the work I do – hoping to support and nurture new mums, helping them to feel good and have confidence and belief in themselves.
What are your plans for the future?
I don’t know! At the moment I am following my nose, seeing where life experiences take and inspire me. My time to work is very limited and I want to enjoy these precious years with the children at home. But I’m also aware that as the children get older and spend more time at school, I will be looking to work more, challenge myself and see what I can create. So lets see…