Meet Charlie Male, the self-titled ‘Chief Rocker’ at Rockbox, an independent business that sells stylish and beautifully curated gift boxes. If like me you struggle to find original gifts for friends and family then these thoughtfully themed boxes are the perfect solution. You can even personalise your box, choosing from a range of covetable goodies. We asked Charlie to share her story so we could find out a bit more about the woman behind the business.
Tell us about yourself
I launched Rockbox just over a year ago, although it was a few years in the planning. The initial inspiration came in 2012 when Mr Rocker and I moved to Singapore. Whilst this was the most excellent adventure it was very far from our favourite people and their celebrations. Maintaining connections became even more important and I wanted to still send beautiful gifts that felt like I had chosen and sent them myself rather than something generic and impersonal. I struggled to find something that really hit the mark and the idea for Rockbox started to form.
We’ve moved back home to the UK in 2014 and the next life event hit – Mini Rocker was born adding another dose of (fabulous!) chaos. Time became precious and gift giving became a last-minute rush or (more often than not) totally forgotten. What I needed was a stylish yet effortless gifting solution and in 2016 I was able to put my ideas into reality and haven’t looked back since!
Before Rockbox my career has mainly been in aviation (I’m a bit of a secret plane geek!). Being in aviation has given me the opportunity to travel to some amazing places and work with some great people. I met Mr Rocker whilst working at an ‘orange’ airline where our eyes met over a check-in desk. I love to travel (I am an airport geek too!) and I have a wandering spirit, although currently my feet are firmly planted on the ground in a little village near Buckingham. I have a daughter (aka Mini Rocker) who is nearly three and Baby Rocker is due in July this year. I could live on sushi and cold beer with a large gin chaser although all three are currently off the menu until July so in the meantime I am a tea and cheese addict!
How are you embracing digital media to promote your business online?
As Rockbox is an online gifting service digital media is hugely important. Our website is our shop front and it is essential that this represents the Rockbox brand and provides a strong indication of the level of quality you can expect from our gifts. We are continually reviewing the website to identify opportunities for improvement to ensure our customers have an easy and consistent shopping experience that totally rocks!
Social media has been a huge part of the journey. Rockbox is a very visual product and it is important for potential customers and suppliers to be able to get a visual sense of what we offer and what our brand is all about. I use social media to not only promote the brand but many of my current suppliers have been sourced through Facebook and Instagram. I have built a great network of friends because of interactions on social media and get so much support from this community – it’s amazing how people you have never met in real life become your go to tribe!
What are your tips for aspiring businesswomen?
Never underestimate how much time social media will take if you intend to actively use it to promote your brand. You need to clearly define your social media presence – how do you want your posts to look, what do you want to say and make sure that it really represents who you are and what your brand is all about. Take time to plan your posts and think about what is important to share and what will engage your followers.
What are your personal favourites from the Rockbox collection and why?
I genuinely love all the our products and spend a lot of time researching the brands that I work with and the products that I offer. A particular favourite however is ‘Lazy Days’ (see photo below). As a busy working mum, I often need encouragement to take time out for myself and I believe that this box is the perfect way to get someone to put their feet up and chill. I love seeing people send this as a gift to their mothers, sisters, daughters, besties to encourage them to take some much-needed time out. The ‘Sleep’ box (see photo above) that we launched as part of our first Mother Day campaign is also a favourite and I just love the Tom Lane Alpaca bed socks – they are one of our best-selling products and I wear mine constantly!
I am a huge fan of our ‘Rock Your Box’ service where customers can choose from our selection of products to make a customised box for their favourite rocker. I absolutely love being able to offer this and it has been a very popular choice with our customers – the ability to create your own Rockbox to suit your budget and the style of the person receiving the gift really enables the customer to feel in control of their gifting decisions whilst still letting us do most of the work.
Charlie is following…
Hayley Southwood @hjsouthwood: inspires me with her infectious enthusiasm for women and business. She is a great support and is all about building women up and working together to achieve fabulous things.
Etta Loves @ettaloves: Jen is massively inspirational – she has launched a super cool brand whilst working full-time and caring for her gorgeous mini rocker Etta. I love watching her brand develop and evolve.
Not So Smug Now @notsosmugnow: Cat makes me cry with laughter almost daily – which is a pick me up that every busy, stressed out mama needs! She is massively supportive of women in business along with her work wife @gayle_carry_me_home who collectively are @hustleandfox.