Meet Danni McCabe, owner of Mama Tribe, a fantastic hub of information for mums all over the UK. It’s a curated business directory listing everything from retail brands selling covetable products, to groups which host events and small businesses offering a range of services. Plus it also features regular articles from women on a range of topics including motherhood and digital marketing advice (as a regular contributor I’m proud to be part of the tribe). The concept was born out of a passion for the social media scene and a desire to find a better work-life balance.
Tell us about your career to date
I left London nine years ago and moved to the Cotswolds with my husband to start a family, but continued to commute to work in London until I went on maternity leave. Our eldest boy, Monroe is now seven.
There was no option for me to work remotely and with no family on hand to help, it would mean leaving our baby in nursery and wrap around care for up to 12 hours a day. So I chose not to return to my job as manager of a health club and instead went about setting up my first business.
Sadly, that business came to a very unexpected end! After just a few years trading, there was a fire in the flat above my bridal boutique. It took them 16 months to repair the building and the effect on my business, my ability to trade from a temporary office space was detrimental, so I had to closedown.
It’s not all bad though, firstly it gave us the time to go through IVF and after three rounds, I managed to get pregnant with our second little miracle boy Lorne, who is now two. Secondly I realized that the retail business I had created didn’t offer me as much flexibility as I’d hoped. So that’s when the idea for Mama Tribe started to develop.
What sparked the idea of Mama Tribe?
During the newborn days whilst feeding my second son, I started following different bloggers and became addicted to Instagram. I become aware of the number of women choosing or finding they were unable to return to work after having a baby because of the effects it had on their family life. Instead, they were choosing to go it alone and putting their years of experience and skills into new business ideas that they could create from home or around their family.
In many ways this isn’t a new phenomenon, women have been setting up their own small businesses for years, but what did seem different, was the way in which social media, in particular Instagram, was allowing these businesses to market themselves in a professional manner from their kitchen tables.
Via Instagram I became aware of these women in business and was drawn to their creative brands. I wanted to support them, buy from them and promote them. I became a brand rep for a number of the brands and became more involved in the Insta-shop community.
My attention then turned to the new type of business networking groups. The first one I came across was Mothers Meeting, set up by Jenny Scott in London, running motivational workshops, sharing advice, resources and inspiration.
Being based in the Cotswolds, as an ex London girl, I felt out of this loop and unable to access this network. I was just about to set up my own local version, when I found out about other groups setting up across the UK. Other business orientated women felt the same as me, they wanted access to this type of network and community.
So that’s when I came up with the idea to create a national hub, a directory dedicated to this new community. That was unique in its effort to profile all of these new groups, but also listed all of the Insta-Shops I’d grown to love and other businesses set up by women. I was a mother with a baby whilst all of this was developing, but I felt there needed to be a resource for future new mums to tap in to, to find out all about and connect with like minded, business savvy women.
What are your aspirations are for the business?
On the website you can find independent brands and businesses set up by women or for women, with a focus on supporting women that are mamas or hope to be. As more people hear about Mama Tribe, the community will grow, the directories will expand and so will the opportunities to network, support, collaborate and promote each other. Together we can become a strong, talented workforce of women raising our tribes.
How do you manage juggling a business with being a mum to two young children?
It’s exhausting, sometimes frustrating and stressful, but I love it! I love the flexibility, I like that I choose when I want to work, go to the park, or chill out at home and watch a movie with my boys. I’m learning to manage my own anxieties and the pressure I put on myself. I work hard (anyone that knows me, knows my brain doesn’t stop) so for me, my focus is to switch off and give myself time off with my boys. Things like housework have become less of a priority or concern. I got a cleaner, so the house is clean and the mess is just toys, dumped clothes and shoes mainly. I’ve come to realise it’s not worth worrying about.
Danni is following…
I follow so many inspirational women online, it’s hard to narrow it down. I have over 130 businesses involved so far, but it’s growing daily and I’m so proud of all the talented women that are part of the tribe. However, there is one lady that does stand out to me and that’s Anna AKA Mother Pukka. She is followed by thousands because she is honest, motivating, inspiring and very funny. She has a way with words and poetically portrays the truth, the real highs and lows of motherhood, whilst passionately campaigning for flexible work opportunities for parents. If you’re not already following her, then do.