Gifts that rock

Meet Charlie Male, the self-titled ‘Chief Rocker’ at Rockbox, an independent business that sells stylish and beautifully curated gift boxes. If like me you struggle to find original gifts for friends and family then these thoughtfully themed boxes are the perfect solution. You can even personalise your box, choosing from a range of covetable goodies. We asked Charlie to share her story so we could find out a bit more about the woman behind the business.

Tell us about yourself

I launched Rockbox just over a year ago, although it was a few years in the planning. The initial inspiration came in 2012 when Mr Rocker and I moved to Singapore. Whilst this was the most excellent adventure it was very far from our favourite people and their celebrations. Maintaining connections became even more important and I wanted to still send beautiful gifts that felt like I had chosen and sent them myself rather than something generic and impersonal. I struggled to find something that really hit the mark and the idea for Rockbox started to form.

We’ve moved back home to the UK in 2014 and the next life event hit – Mini Rocker was born adding another dose of (fabulous!) chaos. Time became precious and gift giving became a last-minute rush or (more often than not) totally forgotten. What I needed was a stylish yet effortless gifting solution and in 2016 I was able to put my ideas into reality and haven’t looked back since!

Simple, stylish packaging.

Before Rockbox my career has mainly been in aviation (I’m a bit of a secret plane geek!). Being in aviation has given me the opportunity to travel to some amazing places and work with some great people. I met Mr Rocker whilst working at an ‘orange’ airline where our eyes met over a check-in desk. I love to travel (I am an airport geek too!) and I have a wandering spirit, although currently my feet are firmly planted on the ground in a little village near Buckingham. I have a daughter (aka Mini Rocker) who is nearly three and Baby Rocker is due in July this year. I could live on sushi and cold beer with a large gin chaser although all three are currently off the menu until July so in the meantime I am a tea and cheese addict!

How are you embracing digital media to promote your business online?

As Rockbox is an online gifting service digital media is hugely important. Our website is our shop front and it is essential that this represents the Rockbox brand and provides a strong indication of the level of quality you can expect from our gifts. We are continually reviewing the website to identify opportunities for improvement to ensure our customers have an easy and consistent shopping experience that totally rocks!

One of Charlie’s favourite boxes ‘Sleep’.

Social media has been a huge part of the journey. Rockbox is a very visual product and it is important for potential customers and suppliers to be able to get a visual sense of what we offer and what our brand is all about. I use social media to not only promote the brand but many of my current suppliers have been sourced through Facebook and Instagram. I have built a great network of friends because of interactions on social media and get so much support from this community – it’s amazing how people you have never met in real life become your go to tribe!

What are your tips for aspiring businesswomen?

Never underestimate how much time social media will take if you intend to actively use it to promote your brand. You need to clearly define your social media presence – how do you want your posts to look, what do you want to say and make sure that it really represents who you are and what your brand is all about. Take time to plan your posts and think about what is important to share and what will engage your followers.

What are your personal favourites from the Rockbox collection and why?

I genuinely love all the our products and spend a lot of time researching the brands that I work with and the products that I offer. A particular favourite however is ‘Lazy Days’ (see photo below). As a busy working mum, I often need encouragement to take time out for myself and I believe that this box is the perfect way to get someone to put their feet up and chill. I love seeing people send this as a gift to their mothers, sisters, daughters, besties to encourage them to take some much-needed time out. The ‘Sleep’ box (see photo above) that we launched as part of our first Mother Day campaign is also a favourite and I just love the Tom Lane Alpaca bed socks – they are one of our best-selling products and I wear mine constantly!

‘Lazy Days’ features a range of items to help unwind.

I am a huge fan of our ‘Rock Your Box’ service where customers can choose from our selection of products to make a customised box for their favourite rocker. I absolutely love being able to offer this and it has been a very popular choice with our customers – the ability to create your own Rockbox to suit your budget and the style of the person receiving the gift really enables the customer to feel in control of their gifting decisions whilst still letting us do most of the work.


Charlie is following…

Hayley Southwood @hjsouthwood: inspires me with her infectious enthusiasm for women and business. She is a great support and is all about building women up and working together to achieve fabulous things.

Etta Loves @ettaloves: Jen is massively inspirational – she has launched a super cool brand whilst working full-time and caring for her gorgeous mini rocker Etta. I love watching her brand develop and evolve.

Not So Smug Now @notsosmugnow: Cat makes me cry with laughter almost daily – which is a pick me up that every busy, stressed out mama needs! She is massively supportive of women in business along with her work wife @gayle_carry_me_home who collectively are @hustleandfox.


Charlie’s work

rockboxrocks.co.uk
instagram.com/rockbox_rocks
facebook.com/rockboxrocksgifts

Time for a positive change

Something occurred to me this week after I’d read some lovely emails from readers of Social Butterflies, there is a never-ending discussion online (and offline) about ‘honest parenting’, we can’t get enough of books like Hurrah For Gin and The Unmumsy Mum. But how about some ‘honest career chat’? I’m not talking about flexible working – there are huge strides being made in that area, thanks to amazing ambassadors like Mother Pukka and Digital Mums. I’m talking about the identity crisis so many women feel when they put their careers on hold to have a family. So why does this issue still feel like a taboo subject?

For many women of my generation (born in the 70s/80s) we had established professional identities long before children came along (not forgetting spontaneous mini-breaks, oh how I miss you mini-breaks). But no-one, it seems, feels comfortable talking about the lows of career compromise in motherhood. The most obvious reason is because people don’t want to prejudice future job opportunities or damage their image. But I’m not talking about committing an act of career self-harm. It’s just about acknowledging those lows so you can refocus that energy on creating new highs. If you’ve taken time out, or your foot off the career accelerator, then your confidence needs building up. You’re not going to get that by feeling unable to talk about it. Knowing others feel the same way is both reassuring and empowering. When you feel part of a movement don’t you feel more energised to make a change?

So I would like to open up the conversation. But this isn’t a drowning your sorrows exercise. This is very much about focusing on the positives. It’s about recognising your worth, valuing your experience, honing your skills, retraining in some cases, pursuing a passion and giving each other a leg-up! (I’ve been there, so I should know). I took a three-year career break a few years ago (but I did have two children) so I never feel awkward about explaining that time off to prospective employers. Maybe if I hadn’t done that I might be earning more money, or have a more impressive job, but I don’t like to look back. I am where I am because of the choices I made – no regrets. I think one of the best things you can do if you are on a career plateau is to skill yourself up. Even now, with over 16 years’ experience behind me I still think it’s important to attend courses, workshops and industry events. You should never be complacent about your knowledge in the workplace. I work in digital marketing where innovations and trends move so fast I have to keep pace.

If you’re feeling out of touch with your career identity and looking to try something new, or maybe just want to enhance your existing skills, then take heart from all the amazing women we feature on Social Butterflies. So many of them have taken career breaks, or left behind stellar jobs to try something new that suits family life. You can achieve that too – all it requires is a positive attitude, determination, a healthy dose of confidence and a good support network. You too could feel like the lady in the photo (looks like a Bodyform advert, I know).

TOP TIPS

KEEP ON LEARNING
The best advice I can give anyone who is feeling out of touch with the work place is to continuing learning: take a course, attend a workshop, go to a talk. Find something that interests you and meet like-minded people. Taking courses purely for professional reasons is great too (I’m currently learning all about analytics…) but be clear about what you want to get out of it, particularly if you’re paying a lot of money for something.

RETHINK YOUR STORY
Even if you’re not currently looking for work, try writing your CV out as you would a diary-style story. It’s a great exercise to help order your career thoughts and reexamine what you have to offer in an informal way. Once you’ve got a clearer sense of what that story is, you can translate into a CV format (have a look at Pinterest for CV style inspiration). Set yourself up with a LinkedIn profile and connect with old colleagues – you never know where Barry from accounts is now working and how he could help (by the way, Barry is a fictional character, purely for illustrative purposes).

EXPERIENCE NOT AGE
With age comes wisdom. We should be proud of the experience we have gained, and not compare ourselves to twenty-somethings. Each generation has their own unique skill set  – ours is multitasking experience (in bucket loads!). Taking time out of work has reinvigorated your desire to work, not diminished it. I’m in my late-thirties and we’re not having any more children, so I represent a whole load of women who are not going to go on maternity leave and we’re less likely to flit from job to job. This is an advantage for a future employer. It’s all about changing negative perceptions and seeing the positives.

POSITIVITY PEOPLE
It’s therefore crucial to surround yourself with positive people. There’s nothing wrong with constructive criticism, but the doomsayers can quite frankly f**ck off! If you’re trying to lift yourself up you need people with a glass half full attitude. I always think if you project positivity you will attract it (you can have that as a motivational fridge magnet, you’re welcome).

I’m really hoping by getting this topic out in the open it will help other women out there, who felt like I once did. I’d love to hear from anyone who has felt like this and has made positive changes in their career. Please email hellosocialbutterflies@gmail.com. I’d love to feature your story and inspire other women to do the same.

Coach your way to success

Ruth Kudzi had a successful career in recruitment before moving into education, where she was a senior manager for 10 years. It was during the selection and coaching process for a fast-track head teacher program, that she became interested in retraining as a business coach. Ruth realised her skills and natural aptitude could lead to a successful career. Finding a job which fitted around family life, utilised her expertise, and that she felt passionately about, has proved a winning formula. Ruth now specialises in supporting mums who want to achieve in business. If anyone knows how to do it she does, so we asked Ruth to share her career story and top tips for aspiring businesswomen.

Tell us about yourself

I am Ruth, I started my career in recruitment and executive search before moving into education. I spent 12 years working in education, the last nine as a senior leader and consultant. In 2011 I was selected to be part of a fast track program for aspiring head teachers. Through the program I got a coach and I found the impact transformational. I started to become really interested in coaching and I began to coach on a voluntary basis as well as through work, completing various courses and training.

When I became pregnant with my first daughter I started more coaching training and set up my own blog, I worked on this and a couple of other ventures during my first maternity leave but didn’t put much effort into making them work. When I returned to work full time I found juggling my career and my home life really hard, I knew I wanted to start up on my own. So, I completed more training, got myself a coach and started coaching. It took me about six months to settle on my niche working with mums and it wasn’t until Autumn 2016 that I decided to focus on the business element. By this stage I was an experienced and qualified coach and I realised that my passion lay with helping mums create the work/life balance that I had been able to create.

I love working with mums on their businesses and it is very satisfying seeing other mums build the lives that they want and develop successful businesses.

How has digital technology and social media changed the way you work?

It means that I can be a lot more flexible in where I work and how I work. I have clients from all over the world so I can communicate with them easily which I would never have been able to do before.

I have really used social media to build my brand which was invaluable when I had my youngest with me full time, it meant that people could find out about me without meeting me.

I have built up a strong group in Facebook and on Instagram and have met so many brilliant women – women who I am working with, collaborating with and who are working for me in various roles. It has been amazing to hook up with all of these women and help each other.

What are your top tips for mums who want to start their own businesses?

Money matters
I think planning is key and I know it is boring but financials, work out exactly how much money you need and then add 20% to that. So many businesses fail as they haven’t got their head around the financials, if these really aren’t your thing get an accountant or a book keeper to help you.

Support network
Getting support and building a network around you is key. It can be really lonely so finding others doing a similar thing is a great way of having the team aspect without working in an office. If you don’t know how to do something or you lack confidence then get someone to help you. I work with lots of women who have tried to do everything on their own and they find themselves becoming burnt out and demotivated, there are people who can help you so use them.

Devote time to yourself
Spend time on you every day. You are your business and you need to value yourself and nuture yourself for your business to be a success. When you focus on you and being the best version of you it will have a massive impact on your business (and your life).


Ruth is following…

Mother Pukka is bloody brilliant for her flex appeal campaign, she speaks to so many women as we do still want to work but just more flexibly.

Rachel McMichael

Rachel McMichael (aka the techspert) is a lady I have worked with on tech and she is really inspiring, she is the person to go to for tech presented in a really user friendly way (and is a whizz on Facebook ads).

marie forleo

I love Marie Forleo and my coach Emily Williams is awesome. They are both really authentic to themselves and show how you can create mega businesses online.


Ruth’s work

ruthkudzicoaching.com
instagram.com/ruthkudzicoach
facebook.com/groups/careerchangemums
twitter.com/ruthkudzicoach