Emma Paton is a London based blogger at Finlay Fox, a kids and mums fashion and lifestyle blog. She also works alongside Ashlyn Gibson as Website Partner for creative family lifestyle store Olive Loves Alfie.
Why does work matter to you?
I had worked in fashion since leaving university (many moons ago) and have always loved the challenge of ‘working it all out’ in buying roles where often the training wasn’t very good and it was all about learning on the job. Plus I have always liked to be kept busy and I’ve always been a committed hard worker. Since having my second child I left my 9-5 buying role to seek more flexible working through my blog and as an online web partner with Olive Loves Alfie. Work still matters as I enjoy the creativity and stimulation it brings and I think its important that my children see a strong work ethic from both parents.
Describe in three words what professional success means to you…
It used to be money, happiness and career development but I would now say (post kids) it is flexibility, working with decent people who have a similar work ethic and creativity (sorry more than three words!).
What would be your dream job/project/company you’d like to work for?
I’ve always wanted to do my own kidswear range of Finlay Fox unisex clothing (…watch this space!). I’d also love to work with someone like Anna from Mother Pukka. There are so many fab brands I would love to collaborate with too – too many to list!
What’s the worst job you’ve ever done?
Probably working in a bar in Corfu, Greece in the summer holiday during university.
What did that experience teach you?
Aside from how to drink Long Island Ice Teas every night (!) – to try and have fun at work and some basic marketing skills but also that I’m not cut out to work in a bar!
What’s your proudest professional achievement to date?
Probably being promoted to Senior Buyer quite quickly after coming back from maternity leave after having Finn. But also starting my blog whilst still holding a full-time job.
If you could go back in time who would you seek career advice from and why?
I would loved to have had some career advice for my blog when I started a couple of years ago as I really went in completely blind. I got some fab advice from blogger Susie Verill more recently and only wish I had had advice from other bloggers before I started. I’m now trying to host monthly blogger meet ups so we can all support and advise each other.
Who is your present day career heroine and why?
I love what The Step Up Club are doing at the moment – instilling confidence and self belief. I am really keen to attend some of their networking events soon. I also admire Johanna from Raising Women who shares stories of like-minded women and I also really respect blogger Alison Perry who has just bought out a fab range of Podcasts with some interesting and inspiring mums – always good to listen to when you’re after some inspiration and motivation!
What words of professional wisdom would you impart to the next generation of women
Work hard, get as much work experience and make as many contacts as you can. You never know what it may lead to. Also lean in to those promotions! I hope flexible working will be more standard practice for the next generation.
Have you ever considered trying something completely different career wise, if so what?
I would love to be a photographer or a stylist. At least my blog allows me to dabble in some of this at a very basic level! I’ve also loved the idea of doing some more interiors based work.