Coach your way to success

Ruth Kudzi had a successful career in recruitment before moving into education, where she was a senior manager for 10 years. It was during the selection and coaching process for a fast-track head teacher program, that she became interested in retraining as a business coach. Ruth realised her skills and natural aptitude could lead to a successful career. Finding a job which fitted around family life, utilised her expertise, and that she felt passionately about, has proved a winning formula. Ruth now specialises in supporting mums who want to achieve in business. If anyone knows how to do it she does, so we asked Ruth to share her career story and top tips for aspiring businesswomen.

Tell us about yourself

I am Ruth, I started my career in recruitment and executive search before moving into education. I spent 12 years working in education, the last nine as a senior leader and consultant. In 2011 I was selected to be part of a fast track program for aspiring head teachers. Through the program I got a coach and I found the impact transformational. I started to become really interested in coaching and I began to coach on a voluntary basis as well as through work, completing various courses and training.

When I became pregnant with my first daughter I started more coaching training and set up my own blog, I worked on this and a couple of other ventures during my first maternity leave but didn’t put much effort into making them work. When I returned to work full time I found juggling my career and my home life really hard, I knew I wanted to start up on my own. So, I completed more training, got myself a coach and started coaching. It took me about six months to settle on my niche working with mums and it wasn’t until Autumn 2016 that I decided to focus on the business element. By this stage I was an experienced and qualified coach and I realised that my passion lay with helping mums create the work/life balance that I had been able to create.

I love working with mums on their businesses and it is very satisfying seeing other mums build the lives that they want and develop successful businesses.

How has digital technology and social media changed the way you work?

It means that I can be a lot more flexible in where I work and how I work. I have clients from all over the world so I can communicate with them easily which I would never have been able to do before.

I have really used social media to build my brand which was invaluable when I had my youngest with me full time, it meant that people could find out about me without meeting me.

I have built up a strong group in Facebook and on Instagram and have met so many brilliant women – women who I am working with, collaborating with and who are working for me in various roles. It has been amazing to hook up with all of these women and help each other.

What are your top tips for mums who want to start their own businesses?

Money matters
I think planning is key and I know it is boring but financials, work out exactly how much money you need and then add 20% to that. So many businesses fail as they haven’t got their head around the financials, if these really aren’t your thing get an accountant or a book keeper to help you.

Support network
Getting support and building a network around you is key. It can be really lonely so finding others doing a similar thing is a great way of having the team aspect without working in an office. If you don’t know how to do something or you lack confidence then get someone to help you. I work with lots of women who have tried to do everything on their own and they find themselves becoming burnt out and demotivated, there are people who can help you so use them.

Devote time to yourself
Spend time on you every day. You are your business and you need to value yourself and nuture yourself for your business to be a success. When you focus on you and being the best version of you it will have a massive impact on your business (and your life).


Ruth is following…

Mother Pukka is bloody brilliant for her flex appeal campaign, she speaks to so many women as we do still want to work but just more flexibly.

Rachel McMichael

Rachel McMichael (aka the techspert) is a lady I have worked with on tech and she is really inspiring, she is the person to go to for tech presented in a really user friendly way (and is a whizz on Facebook ads).

marie forleo

I love Marie Forleo and my coach Emily Williams is awesome. They are both really authentic to themselves and show how you can create mega businesses online.


Ruth’s work

ruthkudzicoaching.com
instagram.com/ruthkudzicoach
facebook.com/groups/careerchangemums
twitter.com/ruthkudzicoach

Mother Pukka talks flex

There’s been plenty of chat and a fair bit of flash dancing action. (See our Lycra-swathed Flex Appeal flash mob in Trafalgar Square for more of that.)

But in the push/shove for flexible working, how can you get stuck in?

We need you

If you don’t read any further than this please ask your/ your husband’s/ your best mate’s/ aunties HR departments to sign up to the government’s Working Forward pledge. The whole drive is based on this one stat: 86% of companies believe they offer flexible working, while 77% of women in the workforce have faced discrimination or lost their job on maternity leave. A bit of light maths and you can work out there’s summat up there, sparky. This is the core focus of our Flex Appeal – to get companies to sign up. We’ve already seen John Lewis, BT, BP, Virgin Money signed up (plus 70 more since launching this appeal), so who’s next?

Fight for your right

Previously I’ve written about hard, cold cash and the hair loss associated with going it alone, but it was not meant to scare off budding entrepreneurs. It was more to stress that having sat on both sides of the fence, there’s no easy way out. If you like (love is a strong word) your job then fight for it – show ‘em what you’ve got and pave the way for others below you to work flexibly. How to do this? Talk numbers and offer solutions: see ‘The business case for flexible working’, below, for the former and the latter is up to you. ‘I’d like flexible working and this is how it can happen’ is much stronger than, ‘can I have some flexible working please?’. For more on your rights, head here.

mother pukka flexible working flash mob manchester
Flex Appeal flash mob in Manchester

This isn’t a revolution, it’s about evolution.

Working life has pulled a massive U-turn with The Internet and other pixelated goods that mean we can sit in the tinned goods aisle of Tesco if we choose and still make shit happen.

We’re pushing for someone being judged on their ability to produce good work not sit on a chair past 6pm. That’s a win-win for employee and employer: in most cases, flexible working means happier staff, lower costs and greater productivity.

Suggest a trial period of flexible working and measure the results. Hard facts can’t be argued with. If you’re delivering the same, or more, then it’s working. If it doesn’t work out and you can’t hack it any longer, take a look at flexible and part-time jobsite Timewise or the flexible courses offered by Digital Mums.

It’s a people issue, not a ‘mummy wanting to see more of her little one’ sitch

The words ‘flexible working’ have been tacked to parents. Life is messy and whether you’re a (single) mum, dad, carer or someone who just needs Friday mornings off to slap some paint on a canvas, flexible working is about getting the best from each individual – ‘individual’ here is key. The one rule for everyone has to go – salaries and skills aren’t the same across the board, and how you work shouldn’t be either.

The business case for flexible working

Save rent
For most businesses, the two main costs are people and property. Flexible working lets employers lower the latter. Lambeth Council claims it will save £4.5 million per year in property running costs by making sure that no more than 60% of its staff are in at one time.

Attract talent
Some 30% of the UK’s working population (8.7 million people) wants flexible working but doesn’t have it, yet only 6% of advertised jobs with a salary above £20,000 actually offer it.

Retain talent
It costs more than £5,000 to hire a new employee in the UK. When you add costs associated with getting the newbie up to speed that cost exceeds£30,000, arbitration service Acas recently reported, and more than £35,000, according to analysts CEBR. In it’s 2012 study, HR institute the CIPD found that 76% of employers saw staff retention improve when they offered flexible working.

Improve productivity
This argument has become as undeniable as the case for climate change: 81% of senior managers believe flexible working improves productivity. Three in five people who work flexibly put in more hours as a result of being allowed to do so. Another report found that 72% of businesses reported increased productivity as a direct result of flexible working.

This is not a movement, we’re simply about moving. It’s about keeping the conversation going. If you have experience in HR you could bring to the table or are a business struggling to make flexible working actually work, then please get in touch. We want to hear from both sides of the PAYE coin.

Let’s talk about flex, baby.

Written by: 

Anna Whitehouse Mother Pukka

motherpukka.com
instagram.com/mother_pukka
twitter.com/mother_pukka
facebook.com/motherpukka

 

 


 Originally published on 01.12.16