Candice Aboderin is a mother, vlogger and runs her own cake business Cake By Candie. A zest for life shines through in her YouTube videos, which she began as a way of capturing family life for posterity. Candice waxes lyrical on a range of different topics and doesn’t shy away from uncomfortable truths. We asked her to share her story and one her favourite cupcake recipes.
Tell us about yourself
My name is Candice Aboderin and I am 29. I currently run my own cake business Cake By Candie. Prior to motherhood (finally making me take a long walk off a short bridge) I dabbled in advertising and marketing roles, my last job before going alone was with Penguin Random House Publishing. My daughter Esme-Olivia is three and can be very frank about my cake designs, so I still feel like I have a boss of sorts! Apart from that, I love making videos I began doing so just to document my family life, as after my father died I realised I had no video of him. I find comfort in the fact that should I no longer be here and Esme has a burning question she knows that mummy probably made a video about that. I didn’t think others would find it interesting but here we are! As time has gone on it’s made sense to start making baking tutorial videos. With business’ heavily dependant on Google search algorithms, the more content tied to my business name, the better.
How has digital technology and social media changed the way you work?
Thankfully, I’m young enough to say that I don’t know life without it. When it comes to running a cake business, the plus sides are tremendous. Gone are the days of sourcing bank loans and dealing with overheads. With a bright, beautiful Instagram, authenticity and most importantly a great product, you are able to run a business from your sofa! The consistent downside to social media, is watching others and their numbers thinking that you or your business is not doing as well as it should. Whenever I feel those feeling creep in, I know it’s time to take a little break. Personally, it has really helped me build a community that have shared my business and content no end. I am forever indebted to women whom I haven’t (yet) met. I don’t ever see it changing the way I work but hopefully, it will continue to enhance it.
Pink Faux Velvet Cupcakes: far easier twist on the red velvet classic
7oz caster sugar
7oz self-raising flour
¼ tsp red gel food colouring
1tsp vanilla extract (optional)
9oz butter (softened)
1lb 11/2 oz icing sugar, sifted
1/4 tsp red gel food colouring
- Preheat the oven to 160 degrees Celsius (fan) or 180 degrees Celsius for gas/gas mark 4.
- Line a cupcake tray with cupcake cases and set aside.
- Cream together the softened butter and sugar until pale and fluffy.
- Beat the eggs in one at a time until fully incorporated. At anytime if you see the mixture curdling add in a tablespoon of flour. Then throw in the rest.
- Now add the gel food colouring and combine until your mixture is positively pink! At this point if you want to use vanilla extract, throw that in too.
- Fill the cupcake cases two-thirds full. I find the easiest way to do this with an ice cream scoop but using two spoons will suffice if you don’t have one to hand.
- Beat together the softened butter and sifted icing sugar until pale and fluffy. Consistency is key here, so try not to over beat as it can make the buttercream too runny. Once done, add in the food colouring until a desired shade of pink is reached.
- Once the cakes are cooled you are now at liberty to get the party started. For beginners, there is no need to fuss with a piping bag and nozzles, you can jut use a palette knife (even a butter knife will do) and spread until your heart’s content. For those that want to try their hand at piping, I have instructions in this .
- Lastly, sit on the sofa and stuff your face!
Candice is following…
I love Yvadney and all that she creates. A part-time stylist and full-time mum, it’s wicked to see a mother who hasn’t got totally lost in the SMA sauce and still takes pride and finds a way to have fun with the way she looks. She also created an awesome platform Mum’s That Slay which celebrates a plethora of mothers tackling teething while wearing Gucci loafers. I love it!
Motherhood_RX: Motherhood, especially motherhood as a black woman, can be really lonely. I’ve lost count of the times I’ve been to a mother and baby group and been the only POC in the room. Visibility is so important. I love the way MotherhoodRX don’t exclude anyone but really work hard to lift up black mothers who aren’t usually represented in mainstream media
June Ambrose: The queen of celebrity styling (can you tell, I really love playing dress up?). June Ambrose is such an inspiration. With a glowing CV and such a positive outlook to life, her Instagram is where I go to feel good. Plus she styled, Jay Z who is my fav, married to everyone’s fav Beyonce. So June Ambrose has breathed the same air as Beyonce. I’ll take my kicks where I can get them!