Social Butterflies meet-up with CheltenhamMaman

On Monday 20th November we had the second Social Butterflies meet-up with guest speaker Kate Starkey, founder of CheltenhamMaman, the online platform and events business for parents. Kate’s business is going from strength to strength and she has won two awards recognising her achievements: UK Blog Award winner in the 2017 Parenting category and Digital Woman of the Year at the Gloucestershire Women of the Year Awards 2017. Who better to discuss business, the power of social media and represent the South-West?

The event was hosted by me, Amy White, founder of Social Butterflies, a website and online community committed to celebrating and connecting women seeking professional inspiration and wanting to expand their career horizons. We talked about running a business, digital marketing, social media and the tricky balance of being the face of your own brand. Below are photos from the evening, taken by Bristol based photographer Jessica Siggers, AKA @porthjess.

Mother of all tribes

Meet Danni McCabe, owner of Mama Tribe, a fantastic hub of information for mums all over the UK. It’s a curated business directory listing everything from retail brands selling covetable products, to groups which host events and small businesses offering a range of services. Plus it also features regular articles from women on a range of topics including motherhood and digital marketing advice (as a regular contributor I’m proud to be part of the tribe). The concept was born out of a passion for the social media scene and a desire to find a better work-life balance.

Tell us about your career to date

I left London nine years ago and moved to the Cotswolds with my husband to start a family, but continued to commute to work in London until I went on maternity leave. Our eldest boy, Monroe is now seven.

There was no option for me to work remotely and with no family on hand to help, it would mean leaving our baby in nursery and wrap around care for up to 12 hours a day. So I chose not to return to my job as manager of a health club and instead went about setting up my first business.

Sadly, that business came to a very unexpected end! After just a few years trading, there was a fire in the flat above my bridal boutique. It took them 16 months to repair the building and the effect on my business, my ability to trade from a temporary office space was detrimental, so I had to closedown.

It’s not all bad though, firstly it gave us the time to go through IVF and after three rounds, I managed to get pregnant with our second little miracle boy Lorne, who is now two. Secondly I realized that the retail business I had created didn’t offer me as much flexibility as I’d hoped. So that’s when the idea for Mama Tribe started to develop.

What sparked the idea of Mama Tribe?

During the newborn days whilst feeding my second son, I started following different bloggers and became addicted to Instagram. I become aware of the number of women choosing or finding they were unable to return to work after having a baby because of the effects it had on their family life. Instead, they were choosing to go it alone and putting their years of experience and skills into new business ideas that they could create from home or around their family.

In many ways this isn’t a new phenomenon, women have been setting up their own small businesses for years, but what did seem different, was the way in which social media, in particular Instagram, was allowing these businesses to market themselves in a professional manner from their kitchen tables.

Via Instagram I became aware of these women in business and was drawn to their creative brands. I wanted to support them, buy from them and promote them. I became a brand rep for a number of the brands and became more involved in the Insta-shop community.

My attention then turned to the new type of business networking groups. The first one I came across was Mothers Meeting, set up by Jenny Scott in London, running motivational workshops, sharing advice, resources and inspiration.

Being based in the Cotswolds, as an ex London girl, I felt out of this loop and unable to access this network. I was just about to set up my own local version, when I found out about other groups setting up across the UK. Other business orientated women felt the same as me, they wanted access to this type of network and community.

So that’s when I came up with the idea to create a national hub, a directory dedicated to this new community. That was unique in its effort to profile all of these new groups, but also listed all of the Insta-Shops I’d grown to love and other businesses set up by women. I was a mother with a baby whilst all of this was developing, but I felt there needed to be a resource for future new mums to tap in to, to find out all about and connect with like minded, business savvy women.

What are your aspirations are for the business?

On the website you can find independent brands and businesses set up by women or for women, with a focus on supporting women that are mamas or hope to be. As more people hear about Mama Tribe, the community will grow, the directories will expand and so will the opportunities to network, support, collaborate and promote each other. Together we can become a strong, talented workforce of women raising our tribes.

How do you manage juggling a business with being a mum to two young children?

It’s exhausting, sometimes frustrating and stressful, but I love it! I love the flexibility, I like that I choose when I want to work, go to the park, or chill out at home and watch a movie with my boys. I’m learning to manage my own anxieties and the pressure I put on myself. I work hard (anyone that knows me, knows my brain doesn’t stop) so for me, my focus is to switch off and give myself time off with my boys. Things like housework have become less of a priority or concern. I got a cleaner, so the house is clean and the mess is just toys, dumped clothes and shoes mainly. I’ve come to realise it’s not worth worrying about.


Danni is following…

I follow so many inspirational women online, it’s hard to narrow it down. I have over 130 businesses involved so far, but it’s growing daily and I’m so proud of all the talented women that are part of the tribe. However, there is one lady that does stand out to me and that’s Anna AKA Mother Pukka. She is followed by thousands because she is honest, motivating, inspiring and very funny. She has a way with words and poetically portrays the truth, the real highs and lows of motherhood, whilst passionately campaigning for flexible work opportunities for parents. If you’re not already following her, then do.


mamatribe.uk
facebook.com/mamatribeuk
instagram.com/mamatribeuk
twitter.com/mamatribeuk

Speaking about confidence

I will be speaking about ‘confidence’ alongside Chiedza Sowah, founder of A Bunch of Mums, at Sunita Harvey’s Lucky Things event in Bristol (click here to buy a ticket). Join us for an afternoon of socialising, networking and inspiration. Sunita’s events are a great way to make real life connections.

I first met Sunita at Blogtacular where she was speaking on a panel with author and broadcaster Emma Gannon and writer and blogger Alison Perry. So, I was hugely flattered to be asked to speak about a subject close to my own heart – confidence. As a newbie blogger (I began Social Butterflies this January) I’ve been overwhelmed by the opportunities, experiences and connections I’ve made via social media.

(Left to right): Alison Perry, Sunita Harvey and Emma Gannon speaking at Blogtacular.

My story is one a lot of you will relate to: finding your professional identity after becoming a mother. I’ve been on an incredible confidence rollercoaster over the past seven years but maintaining a positive attitude and believing in my own abilities has enabled me to keep on going (even when I’ve felt like giving up!).

We are our own worst enemies when it comes to confidence. We unrealistically compare ourselves to others and delude ourselves into believing in perfection. As I get older I’ve becoming more conscious about my strengths (and weaknesses) and I’ve come to the conclusion that being the best version of myself is more than good enough. I hope that along with Sunita and Chiedza we will create an interesting discussion around what confidence means to us – I do hope you can join us.

Social Butterflies meet-up with Hayley Southwood

On Wednesday 5th July I hosted an event at The Forge, owned by Silke Lloyd (pictured right) in Bristol with businesswoman Hayley Southwood (pictured centre). The evening was an informal talk and opportunity for local women to make new business connections. Hayley inspired us all with her career story – the highs and lows. I wanted the event to feel informal and intimate and everyone was encouraged to ask questions. We then tried ‘speed networking’, which wasn’t as bad as it sounds! The idea was for everyone to make three new connections over the course of 15 minutes, and it worked surprisingly well.

I was lucky enough to work with local Bristol suppliers to provide products for the event: soft drinks from Bristol artisan producer Lovely Drinks; goody bags from Amphora Aromatics; and a selection of teas from Pukka Herbs. I worked with lettering artist Ellen Waldren and screen print artist Stephanie Orr from Flat 102 to produce limited edition tote bags. I also commissioned Bristol poet Tatterhood to write a poem which summed up the spirit of Social Butterflies.

It was the culmination of a journey I’ve been on for the past six months and it was lovely to share the experience with so many wonderful women. I started this website initially for two reasons: to connect with like-minded women who felt passionately about fulfilling their career ambitions after becoming mothers; and as a way of showcasing my digital skills in preparation for going freelance. What I hadn’t bargained for along the way is that it would become much more than that. It has become a community, a platform to showcase inspirational women and share our knowledge and experience. The best journeys take you to an unexpected destination and I’m happily embracing the twists and turns.

I’ve had my confidence lifted and my aspirations raised by connecting with these women online, but what’s made it really special has been creating an opportunity for those women to meet in real life. Social media is a powerful thing and its possibilities are truly empowering, but nothing beats the human touch and last week’s event proved that there is a real appetite for people to meet, chat (and drink fizzy). I’ll keep you posted of future events, but for now I hope you enjoy looking through the photos captured by my photographer friend Jessica Siggers (@porthjess).

 

Stop dreaming, start doing

The Step Up Club is a fresh, new voice in the women’s career conversation. We are here to celebrate all women – whatever your job. The two of us sit at either ends of the creative/corporate spectrum: we know that it’s just as valid to aspire to career contentment, as it is to want to become your company’s next CEO. We are the authors of the newest women’s career manual: Step Up: Confidence, Success and Your Stellar Career in 10 Minutes a Day. Through our stylish events, online content and newsletter, our aim is to make women feel empowered, boost their skill set and broaden their network to really love their work and life.

Phanella is a former lawyer and banker who retrained as an executive career coach, working (alongside The Step Up Club) on women’s leadership and diversity with all kind of big companies as well as individuals. Alice is a former fashion features editor at The Times, Marie Claire and Red, who alongside The Step Up Club continues to write freelance for many of the broadsheets and glossies. Between us we have five children and live in North West London.

How has digital technology and social media changed the way you work?

Getting our message out there has definitely been enabled by social media and digital technology. Our book, of course, exists offline and contains a huge body of content, career workouts and advice. But without our blog and social feeds, it would be that much more difficult to get the more personal element of support out to our community of women – many of whom can’t make it to our events in person. We are working on a full online programme to reach and connect these women, but in the meantime we rely on these other channels to have an impact.

It is hard, when Instagram and similar feeds are bursting with edited images of life perfection from all corners of the world. It takes a mind of steel to remain completely unmoved by this – but as we say at the start of our book, finding success (and when we talk about success, we do so with a view to all facets of life) is about celebrating our own uniqueness and not allowing ourselves to have the lives of others impressed upon us negatively. Sure, it’s brilliant if other women inspire us to reach our own goals, but it is also important that we stay true to our own beliefs and values, which is why we spend a lot of time helping readers (and attendees at our events) unearth theirs. We like to refer to values as the hashtags of our lives: we can’t get away from social media, but we can let it help us guide us towards our own success.

What are your confidence building tips for women in business?

We feel passionately that confidence is an integral part of career success, fulfilment and enjoyment. Confidence turns our thoughts into actions, it is the emotional driver that we hold within ourselves and women do tend to struggle more acutely with confidence levels. Why? Because our internal thoughts, the ones that make us empathetic, kind, unique and brilliant, also have the capacity to hold us down. Who hasn’t succumbed to the voice inside their heads that says we aren’t good enough, or that that other person is much more capable? Of course, everyone has these thoughts but when we allow them to feel comfortable within our heads – when we let the proverbial devil dwell for too long – it has a negative impact on how we feel, how we function and in turn, how others respond to us too.

Confidence is not innate, which means that we all have the capacity to change our internal rhetoric and in turn, build our confidence. Also, in our book, we explore fully the practical tips that you can employ to also improve your confidence levels from the outside in. Neither will happen overnight, but if you can break the negative belief cycles that dictate your thoughts, and implement some positive physical changes – standing bigger, speaking more slowly and taking the time to really listening, all of us can become a more confident, self-assured version of your current self.

Finally, we believe that each of us is uniquely brilliant. We each have our own unique definition of success and if we play to that – no one else’s – then we will feel more confident about our careers.


Alice and Phanella are following…

Style Me Sunday: We love Nat’s no bullshit message, incredible sense of style and massive smile. She is gorgeous inside and out. We are especially loving her Friday finger slot.

Cherry Healey: We’ve both been watching Cherry on TV for years and she brings the same sense of humour, openness and honesty to her social feed and in real life.


The Step Up Club

We send out a weekly newsletter with loads of career advice, our latest blog posts, first dibs on our event tickets – they often sell out here first – and (coming soon) discounts on our favourite work related brands. At the moment we’re giving away an exclusive excerpt from our book that WILL help readers define their personal success when they sign up. Just follow this link: bit.ly/SuccessGiveaway.