Meet Rebecca Bradley, owner of Proper Post, a monthly subscription delivery of greeting cards and stationery. In a digital world there is something special about receiving a card in the post or simply taking time to write your thoughts down in a notebook.
Tell us about your career journey and why you launched Proper Post
It’s been a winding path that led to Proper Post. I started out as a nanny in London, worked at University, gained an MA in HR and ran a social enterprise children’s centre for years along the way. All that experience led to knowing exactly what business I wanted to grow. I didn’t want to create a job for myself because I already had one, I wanted to create something I felt passionately about and Proper Post was born. I wanted a relationship with customers that was ongoing to feel as if I was sending products to people I actually know, to add to their lives and help them, not to create ‘just another’ consumable.
I also run a Pinterest training and consultancy business, Pinright, which has allowed me to use my social media skills to grow Proper Post and learn all about Instagram too. Bringing the threads of various visual digital mediums together is perfect for a business like Proper Post because it is so visual, but also emotional and these are perfect ways to connect with customers.
Why is the giving and receiving of mail still important in the digital age?
Essentially post is pieces of paper, folded or otherwise. But in reality it is (and represents) so much more than that. Post and letters in general are a way of connecting and strengthening relationships. Who doesn’t love receiving a card or letter and feeling thought about and special. There’s something about good old-fashioned snail mail and receiving a thoughtful card that just can’t be beaten.
Letters and greetings card are a way of expressing emotion in a tangible way, they can tell a story and have more meaning than the physical card itself. Whether it’s wishing someone a happy birthday, letting a friend know you are thinking of them at a difficult time, showing someone how special they are to you or simply just saying hello, cards spark joy – fact!
What other product can do all of those things in one form? Cards and letters are a positive product in a sometimes negative world. They are a solid, physical, tactile and real ‘thing’ in a digital age.
Rebecca is following…
@etceteravintage: Shelly and I have been friends forever she has always been creative and entrepreneurial and most importantly she marches to her own beat. She has always been an innovator and ahead of most trends and she doesn’t follow others. She inspires me to be creative and to be brave.
@nutmegandarlo: Elle is someone I am lucky enough to have met online and what a lucky find she is. She inspires me because she has stumbled into her business quite by accident and has had huge success because her design work is gorgeous. She has had a really hard year personally and in spite of that her business has flourished, her positivity and her humour inspire me all the time.
@jengotch: I think I had to include someone I don’t actually know but that I follow and Jen as the Founder of Ban.do has the dream business and work set up and she makes me laugh every single time I watch her Instagram stories. She has built and incredible brand and stayed utterly true to her own personality.
Our subscription service is all designed to make life easier, reminders for birthdays and important occasions, cards to choose for the right person and a monthly delivery to make sure you have your stationery addiction sorted and unique and design led cards that will make you look like the best friend ever. Our blog series the Collective features 14 writers from all over the world covering stories from craft DIY to stories of family hope and connection.