Work Matters: Alice Judge-Talbot

Alice Judge-Talbot is a blogger, Telegraph columnist and digital marketing consultant. I first became aware of Alice after reading her brilliantly titled article ‘We Are Not Sodding Mumpreneurs‘. I knew instantly she was my kind of woman. Her blog morethantoast.org is a wonderful insight into family life as a working single parent. I love Alice’s honest, self-effacing approach to writing about her own experiences, which she shares so candidly I feel like I know her. Also, Alice is also something of a rare breed in the world of ‘mummy-bloggers’ – someone you can actually admire for her style and sparkle because she manages to convey authenticity in its true sense (not the contrived version increasingly displayed on social media). If you don’t already follow her then I suggest you remedy that immediately.

Why does work matter to you?

On a practical level I’m a single mum, so the sole breadwinner (and only adult!) in my household: work is pretty important for our survival. Knowing that the livelihood of my two kids and I rests solely on me used to be terrifying but I now find it empowering. It definitely keeps me motivated. Work otherwise is the one thing that keeps me sane. Like many I know I found the entry into motherhood tough to handle, and I love that I have a purpose and motivation away from my kids.

Describe in three words what professional success means to you…

Waking up happy.

What would be your dream job/project/company you’d like to work for?

Good question! I’m lucky enough to work for Waitrose on a regular basis, and they’re one of my favourite brands in the world. I pinch myself that I get paid to create recipes and write for them – dream come true. I’ve been working on a book for the last five years and it finally seems to be coming together. The day I sell that will definitely be a peak.

What’s the worst job you’ve ever done?

I’ve always wanted to work in some capacity online, ever since I got the internet at the age of 14. But back when I started my career 13 years ago these jobs (unless they were in web design) were really hard to come by. So I started my office-based work in recruitment, which remains the toughest job I’ve ever done.

What did that experience teach you?

Resilience! Working in any kind of sales you have to have a thick skin, and recruitment helped me develop one. Now, I’m never scared of a difficult phone call or tough client meeting – they will never be as hard as the sales calls of my early twenties.

What’s your proudest professional achievement to date?

Running the award-winning digital marketing campaign for the release of Harper Lee’s book, Go Set a Watchman. It was such hard work but a really wonderful product to help launch, and my campaign led to record-breaking sales of the book for HarperCollins. That was pretty cool.

If you could go back in time who would you seek career advice from and why?

To be honest, I absolutely adore Hillary Clinton and think she is so inspirational when it comes to promoting women in the workplace. I was lucky enough to see her speak recently, and if I could seek career advice from one person it would be her.

Who is your present day career heroine and why?

It’s very inspiring to see mothers who are breaking the mould and creating the new wave of entrepreneurs: doing something they love around their kids and making money from it. There are too many to count: Gemma of Mutha.Hood, Steph of Don’t Buy Her Flowers, Hayley from Southwood Social Hub. I love seeing such brilliant women around me excel and succeed, it really spurs me on.

What words of professional wisdom would you impart to the next generation of women

Never give up on your dreams! Don’t let anyone tell you that you’re not good enough.

Have you ever considered trying something completely different career wise, if so what?

I really don’t know what else I’d do. I really enjoy my career and it’s diversified naturally with the wants and needs of my family (and me!). The only other thing I wanted to consistently do was be in Hollyoaks, so we’ll see if they come calling 😉